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You secretly stall on relaunching your program because you don’t feel like you’ve got enough proof to back it up.
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When clients do share testimonials, it’s vague praise like “I loved the energy!” or "I liked your teaching style".
Nice for your ego, but useless for your sales.
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You wait until the end of your program to ask for testimonials… but by then, the best moments have already slipped away.
Sound familiar?
Testimonial Gold is for you if…
It's not for you if...
- You run a group program, mastermind, or course and want proof that sells your next round.
- You’re tired of chasing half-hearted testimonials at the end and want a system that works throughout.
- You want marketing to feel lighter because you’ve got evidence, not just promises.
- You don’t have a program or clients yet (come back once you’ve run your first round).
- You’re only interested in flashy FOMO tactics like post-it walls and fake scarcity (not my style).
- Your course is 100% passive / set-and-forget with no live elements
No problem, you’ll get access to the replay and all the templates, scripts, and tools to build your proof ecosystem at your own pace.
What if I can’t attend live?
Waiting until the end is like only stopping to admire the view at the top of the mountain.
Sure, it’s beautiful… but it misses the joy, the milestones, the “we made it this far” moments along the way.
The journey is always more than the finish.
Testimonial Gold gives you a system to capture those proof points as they happen so you’ve always got fresh, relatable stories to share.
I already collect testimonials at the end — how is this different?
Yes — and that’s exactly why you need it. Proof isn’t about unicorn clients with dramatic before-and-afters. It’s about capturing the small, believable wins that future clients actually trust. I’ll show you how to find and share those moments
Will this work if my clients don’t always get big tangible results?
FAQs
Lost in Slack threads.
Buried in the DMs.
Forgotten because no one captured them in the moment.
✨ Proof sells.
✨ Proof builds trust.
✨ And proof is already happening inside your programs.
You just need a simple system to catch it before it disappears.
That’s exactly what Testimonial Gold is.
A 90-minute live workshop where you’ll:
- Build your own repeatable proof ecosystem
- Learn how to capture proof points as they happen
- And finally feel confident selling your program with conviction
Why I created Testimonial Gold...
“My clients are engaged, loving the community and taking action.”
Read more
“The community is thriving and I’m getting wonderful feedback.”
Read more...
“The answer wasn’t to add more. It was to simplify. Now it feels like a weight’s been lifted.”
Nicola, Business Strategist
More this way
“We’ve more than doubled our prices and signed five new high-value contracts.”
Read more...
“Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
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"Now I have the confidence in my program to deliver without having to do the work for them”
Read more...
More this way
“I've found the right balance between client results and protecting my own energy.”
Laura, Sleep Consultant
“The tweaks were so doable but made a huge difference. I’m buzzing with ideas and excited for my next launch.”
Read more...
More this way
Your 90-day program to refine the way your offer delivers reliable results and proof on repeat without over-giving or burnout.
We’ll audit your program, map your personalised YES Map™ and upgrade the delivery systems that drive engagement, progress and proof.
This is how you build programs clients show up for, stick with and shout about.
The Refinery
The Feel Good Program Architect™.
I help experienced coaches and consultants design group programs that clients don’t just join… they show up for, stick with and shout about.
I’m the creator of the FEEL GOOD OS™, a practical framework that blends learning psychology, behavioural science and smart business design to help you map a client journey that delivers reliable results, rave reviews and generates the kind of proof that makes marketing easier.
With more than 18 years of experience designing education and training programs, I’ve seen too many brilliant experts undersell their work, not because the content wasn’t good, but because the experience wasn’t designed to build belief, momentum and trust.
That’s why I’m on a mission to raise the standard of online delivery.
I partner with values-led business owners who want to scale without burnout, create programs their clients actually finish and build delivery systems that work reliably on repeat.
Because when you design a standout client experience, you create the proof that builds trust and that’s what sells your next round.
Hi, I’m Ruth.
Discover the 5 proof moments hiding in plain sight and how to capture them before they slip away.
Turn hidden client wins into proof that sells your program
