More than doubled her prices and signed 5 new clients
This is Katie's Story...
- At the time their 3 children were under the age of 10 (one in pre-school)
- Katie runs 3 businesses (including an agency)
Sean is an incredible trainer, getting raving testimonials for every session he delivers…but he’s freelancing for other businesses, building their brand reputation not his own.
How do you stand out from the crowd of competitors when you’re teaching a regulated training program?
When the difference comes down to how good the trainer is… you upgrade the target audience and create a premium training experience to match.
That’s why Katie came to me!
1- I audited and analysed the current program experience to find out what was working well, and what opportunities existed to stand out from the crowd of competitors
2- Mapped out a strategic client journey (aka YES MAP) from onboarding to offboarding, for her upgraded ideal client, ensuring the experience and the pricing aligned with higher value clients
3- Mapped out an online annual refresher course to create MRR (monthly recurring revenue)
- Reduce her hours working in her speech therapy business
- Replace Sean’s salary from his NHS and freelance jobs
- Upgrade the level of clients she was working with, building in longer term contracts at a higher per contract value
- Design a premium end to end experience
" I was too busy working in my Speech and Language Therapy business, doing stuff I wasn’t really enjoying just to bring in the money. I wanted to be able to take a step back from that to focus on growing the First Aid Business, freeing up my partner from his job & freelancing for other companies.
Working with Ruth was a game changer. She quickly understood how I work, my life and my business. We got all my ideas and concerns out into the open and then she helped me to make sense of it all. Knowing I had Ruth there for guidance, encouragement and accountability gave me the confidence to take the action and do the hard things.
Ruth made me think about what I really wanted to do, who I wanted to work with, how to deliver an experience with personalisation…setting us apart from our competitors as an excellent provider.
We’ve more than doubled our prices, I’ve reached out to potential clients, submitted proposals and signed at least five new high value contracts since working together.”
*multi four and multi 5-figure contracts
Before you rebuild it or burn it down...try this!
- what’s working in your programme
- where delivery is quietly working against you
- and what to fix first without adding more calls, content, or complexity
It’s designed for programmes that should be working but where delivery feels heavier than expected and results are inconsistent across clients or cohorts.
This is not…
- a full programme rebuild
- an invitation to add more live time or support
- a long list of things to fix
- And it’s not about fixing everything.
It’s about identifying the one or two changes that will make the biggest immediate difference and leaving the rest alone (for now).
What you’ll leave with
- A clear view of where delivery is holding clients back
- Insight into where you’re compensating without realising it
- A focused set of priorities to stabilise engagement and results
- And confidence about what to fix next or whether further implementation support is needed
For many people, this clarity alone is enough to reset delivery and reduce pressure. For others, the audit becomes the gateway into a deeper strategic implementation partnership inside The YES Studio.
If your programme is selling but feels harder to run than it should…
Stop guessing.
Get a short Delivery Snapshot that shows:
✔ what’s actually working in your delivery
✔ where you’re quietly compensating and burning out
✔ what to fix first — without over-giving
🕒 Takes about 3 minutes
🎯 Instant clarity
