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Katie is the owner of Harp Healthcare, and her partner Sean is an experienced paramedic and incredible first aid trainer, getting raving testimonials for every session he delivers…but he’s freelancing for other businesses, building their brand reputation not his own.
How do you stand out from the crowd of competitors when you’re teaching a regulated training program?
When the difference comes down to how good the trainer is… you upgrade the target audience and create a client experience to match.
That’s why Katie came to me!
She needed help to:
Reduce her hours working in her speech therapy business
Grow their own client base for First Aid training to replace Sean’s salary from his NHS and freelance jobs
Upgrade the level of clients she was working with, building in longer term contracts at a higher per contract value
Re-define her pricing strategy to meet the level of service provided
Here’s what we did
Got clear on balancing her time between the 3 businesses
Developed her client experience roadmap including identifying her best fit clients, pricing and personalising the experience to appeal to higher value clients
Created a marketing and sales plan to sign new clients
Designed a self-paced annual refresher course to create a recurring revenue stream
“After doing various business related programs and a mastermind I realised I needed to start at the beginning with an actual strategy tailored to my business needs.
I was too busy working in my Speech and Language Therapy business, doing stuff I wasn’t really enjoying just to bring in the money. I wanted to be able to take a step back from that to focus on growing the First Aid Business, freeing up my partner from his job & freelancing for other companies.
Working with Ruth was a game changer. She quickly understood how I work, my life and my business. We got all my ideas and concerns out into the open and then she helped me to make sense of it all. Knowing I had Ruth there for guidance, encouragement and accountability gave me the confidence to take the action and do the hard things.
Ruth made me think about what I really wanted to do, who I wanted to work with, how to deliver an experience with personalisation…setting us apart from our competitors as an excellent provider.
We’ve more than doubled our prices, I’ve reached out to potential clients, submitted proposals and signed at least five new high value contracts since working together.”