From freelancing for others to 5 figure contracts
This is Katie's Story...
- At the time their 3 children were under the age of 10 (one in pre-school)
- Katie runs 3 businesses (including an agency)
Sean is an incredible trainer, getting raving testimonials for every session he delivers…but he’s freelancing for other businesses, building their brand reputation not his own.
How do you stand out from the crowd of competitors when you’re teaching a regulated training program?
When the difference comes down to how good the trainer is… you upgrade the target audience and create a premium training experience to match.
That’s why Katie came to me!
1- I audited and analysed the current program experience to find out what was working well, and what opportunities existed to stand out from the crowd of competitors
2- Mapped out a strategic client journey (aka YES MAP) from onboarding to offboarding, for her upgraded ideal client, ensuring the experience and the pricing aligned with higher value clients
3- Mapped out an online annual refresher course to create MRR (monthly recurring revenue)
- Reduce her hours working in her speech therapy business
- Replace Sean’s salary from his NHS and freelance jobs
- Upgrade the level of clients she was working with, building in longer term contracts at a higher per contract value
- Design a premium end to end experience
" I was too busy working in my Speech and Language Therapy business, doing stuff I wasn’t really enjoying just to bring in the money. I wanted to be able to take a step back from that to focus on growing the First Aid Business, freeing up my partner from his job & freelancing for other companies.
Working with Ruth was a game changer. She quickly understood how I work, my life and my business. We got all my ideas and concerns out into the open and then she helped me to make sense of it all. Knowing I had Ruth there for guidance, encouragement and accountability gave me the confidence to take the action and do the hard things.
Ruth made me think about what I really wanted to do, who I wanted to work with, how to deliver an experience with personalisation…setting us apart from our competitors as an excellent provider.
We’ve more than doubled our prices, I’ve reached out to potential clients, submitted proposals and signed at least five new high value contracts since working together.”
*multi four and multi 5-figure contracts
Your 90-day program to refine the way your offer delivers reliable results and proof on repeat without over-giving or burnout.
We’ll audit your program, map your personalised YES Map™ and upgrade the delivery systems that drive engagement, progress and proof.
This is how you build programs clients show up for, stick with and shout about.
The Refinery
Turn results into your most powerful proof. Create moments clients are proud to celebrate, stories they’re excited to share, and wins that fuel referrals and re-signs.
3
YES to Shouting About It
Design an experience that carries clients through the messy middle building confidence, ownership and support so they keep going when it matters most.
2
YES to Sticking With
Spark belief and momentum with early wins, clear roadmap and a delivery flow that makes taking action feel inevitable.
1
YES to Showing Up
The Refinery™ is built on the FEEL GOOD OS™
The behavioural-science system behind Get the YES™
We don’t rely on motivation; we design for it.
Every element from onboarding to the messy middle, is structured to build belief, sustain progress and spark reflection.
So your clients don’t just sign up they show up, stick with it and shout about it.
Discover the 5 proof moments hiding in plain sight and how to capture them before they slip away.
Turn hidden client wins into proof that sells your program
