What I Believe
This work isn’t just about programs.
It’s about people.
The people who buy them.
The people who build them.
And the people who’ve been burned by them in the past!
I believe your group program should be a joy to run not a drain.
That your offer should feel like a promise you can’t wait to keep.
That your clients deserve more than hype, vibes and a Google Drive.
They deserve a path that makes sense. A process they can trust. And outcomes that last.
And you?
You deserve a business that feels as good on the inside as it looks on the outside.
One that respects your time, honours your values and builds real, lasting trust.
I'm here to design something that works. For more than one kind of person. In the real world.
I believe that Black lives matter. That trans rights are human rights.
That accessibility isn’t optional and inclusion is not a buzzword it’s a responsibility.
And I believe we all have a part to play in building something better.
In my work, that means:
- Questioning urgency, pressure, and shame-based tactics that get passed off as “standard” in online business
- Welcoming critical feedback (not just praise), and seeing it as a gift not a threat to my ego
- Being transparent about what’s included (and what’s not), so no one feels misled or manipulated
- Designing spaces where people can show up as they are, not who they think they should be
- Making intentional choices that support neurodivergent, disabled and marginalised folks because they’ve too often been excluded or expected to “just adapt”
This isn’t about performative allyship.
It’s about designing with care, checking our assumptions and using our platforms for good.
Let’s build the kind of programs you can be proud of.
Ones that grow because they work.
Ones that feel good to sell, fun to run and unforgettable to be part of.
Let’s lead like we mean it.
Business isn’t neutral…
I design for the messy, brilliant, real people in your programs. The ones with chronic illness, noisy kids, jobs on the side, social anxiety and a deep desire to grow.
That means...
- Making your curriculum accessible in different formats (audio, text, visual) so it meets people where they are.
- Letting people reflect and re-engage instead of falling behind and falling off.
- Creating check-ins that go deeper than “How’s everyone doing?” so people feel seen and supported.
- Offering examples that reflect diverse experiences, not just one narrow version of success.
- Holding boundaries that make your space safer for all
I Believe in Designing for Real Life
Intention
I teach structure, strategy and substance because your program is your reputation.
Overdelivering isn’t the same as over-giving. It’s about designing with strong boundaries that honours you and them .
Thoughtfulness
Curriculum is not content.
Experience is not an afterthought.
Everything I create is built to help you deliver real results
Sustainability
We’re not here to win the gold medal for hours worked or the time you wake up! I’ll help you design a program that supports your life, your capacity and your clients’ needs not the made-up rules of the online bro-economy.
Humans in mind
I design for humans. Which means I don’t assume everyone is neurotypical, extroverted, confident, tech-savvy…
It means creating space for quiet reflection and active discussion.
It means normalising challenges. Building in check-ins. Offering multiple ways to engage.
Because people don’t learn or thrive in one standardised way and they shouldn’t have to.
Around here, I design with:
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints like onboarding questionnaires and progress trackers that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach
