Join the audio summit that's ripping up the rule book, challenging the status quo and inviting you into the conversations that matter.

We're answering the question of how to build trust, impact and income in an online business world full of hype, lies and broken promises.

This isn’t another info-packed summit filled with more presentations than you can ever watch in a week...I know you're busy, me too!

These are curated conversations from experts who care just as much about their integrity as their income, a space where we dive into what it really takes to run a values-led business online. One that clients rave about and that you’re proud to stand behind.

Calling all trailblazers, change-makers and big-hearted founders...

Kick off your shoes and hear the real talk about what growing your online business without compromising on your values looks like.

 Sit back and reflect on what you're here to build,  why it matters and how you can build it in a way that's more you than the magic formulas and "proven" blueprints. 


Step away from the noise

And come on over to the island!

It's time to stop chasing the tides of online business trends...

Growth without the compromises

This is your invitation to step away from the shoulds, the sleaze and the shouty tactics and into a movement that’s rewriting the rules.

Over 5 days, you’ll get exclusive access to powerful, podcast-style episodes featuring ethical entrepreneurs and service providers who are:

🔥 Building trust in a sceptical market

🔥 Growing without compromising their values

🔥 Marketing without manipulation

You want your success to feel just as good as it looks…

You’ve been burned (or seen others burned) by overpromising and under-delivering, gas-lighting and shady tactics

You’re tired of watching values take a back seat to vanity metrics…

This is your space if...

I'm IN!

I’m Ruth Tsui, Feel Good Program Architect, ex-teacher, data nerd and founder of the 5-Star Program Lab. With nearly two decades in education and learning design, I’m on a mission to raise the standard of online business, because let’s be honest, the bar is currently set somewhere underground!

I’ve seen way too many brilliant, heart-led founders burned by bad investments, left wondering if they were the problem, when really, it was the overhyped blueprints, dodgy delivery and “proven” formulas that forgot people are, well… human.

When you’re a real-deal expert who actually gives a damn about your clients and your reputation, it’s hard not to wonder: “How the hell am I supposed to compete when I refuse to play that game?”

That’s exactly why I created Killing it AND Caring, the summit for values-led business owners who want to smash their income goals without selling their souls. (Yes, that rhymed. No, I’m not quitting my day job!)

Alongside a lineup of fierce and fabulous guests, we’re calling out the BS, closing THE TRUST GAP, and showing you sustainable, hype-free success in action.

No gurus. No gimmicks. Just grounded strategies, punchy conversations and a whole lot of humanity.

Meet your Host...

Are you ready to grow it your way?

This isn’t a lineup of internet celebrities shouting about "6-figure secrets".

It’s a handpicked circle of ethical experts who are doing the work and doing it differently.

Meet my guests...coming soon!

Grab The Feel Good Program Builder for FREE now!

The Feel Good Program Builder

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