You've done the courses. The webinars. The programs.
The reality that doesn't make it onto Instagram? You're carrying a business your friends and family don't quite understand ("when are you going to get a real job then?" anyone else?!). Mental load, decision fatigue, too many ideas, burning out from figuring it all out alone.
And then you log off and doom scroll and it seems like everyone else has got their sh*t together (they don't, I promise you, they don't). There's no shame in asking for help.
You don’t need any more strategy and you definitely don’t need to invest in another course, you need to start taking focused action.
Which is hard when life is lifing, progress feels slow and your brain is trying to keep you safe.
My job is to help you design your Action OS so you do the damn thing, even on a bad day (‘cos you know what it’s like when your kid throws up just before the school run…)
It’s time to turn "I know this" into "I did it"
Designing your conditions for success...
"Do I actually want this?" The emotional why, the belief, the identity. A goal that's genuinely yours and means something.
Strategy
"Do I know exactly what to do this week?" One clear goal, broken into milestones, micro-actions and behaviours.
Setup
"Would this survive my worst week?" . We'll audit your capacity and build the systems, offers and habits that support you when life is lifing.
When all three are present, action becomes inevitable, if one is missing, then you get stuck...
- Spark + Strategy without Setup? The plan runs on willpower and grinding through the day.
- Spark + Setup without Strategy? Busy doing everything but finishing nothing
- Strategy + Setup without Spark? Too many shoulds, but what's yours?
action OS
from this
- procrastifaffing with a notebook full of plans and ideas that are just sitting there
- a business that feels like a fun sucking vampire- spread too thin and stuck hustling in the weeds
- the same goal sitting on your to-do list for months, no closer to done than it was when you first wrote it down
- knowing what you should be doing and still ending the day having done something else instead
- actually having done the thing you said you were going to
- making space to work ON your business (strategy, productised offers, simplifying your delivery etc)
- building a business that honours your capacity so you don't feel guilty for taking the day off
- a business that fits around your life, fun, sustainable and profitable.
to this
Here's what changes...
How to work with me
The Focus Lab
Building protected time into your week to work on and in your business.
Tuesdays 10-12pm: Deep work session with peer masterminding and 90 mins of focused time to work ON your big business goals
Tuesdays 1.30pm - 2.30pm:Pomodoro coworking block to power through the boring admin tasks together
SoloCEO Days
Group (£295) and 1:1 (£995) in person VIP days in Winchester where together we map out your business strategy for the next 12 weeks.
Here we align your Spark, Strategy and Setup aka your ACTION OS so you do the damn thing!
Add 3 months of async 1:1 support (3 x £295)
The Fxck It Friday Club
"Pay what you eat" Lunch Clubs in Winchester and London for solo online business owners who want to get out from behind the screen and meet other solos.
We're not collecting contacts, this is for open and honest conversations over good food. 8 people per event max.
I’m fascinated by the human brain, and with 20 years experience in education, change management and working with business owners, I know that one of the biggest challenges we all face is the implementation gap.
That gap between knowing and doing that keeps us stuck in learning mode instead of taking the risky steps to implement it. Or taking on too much that the plates will drop at any minute.
My job is to help you make better decisions, build systems that work with your brain and provide the support that makes follow through inevitable. Because the difference between where you are now, and the business you want to have is in the action you take.
Hey, I'm Ruth Tsui
Education Consultant
Teresa Robinson
“I’d been floundering for months, with a head full of ideas and unsure of which were worth pursuing and when, I needed help to clarify my vision and a clear plan to get my business moving again.
Ruth got me out of my own head. I’m owning my unique edge and I now have the confidence and self belief in my capabilities."
I’m taking the big bold steps I’d procrastinated over for so long, and I’m excited by it not daunted. It’s enabled me to grab ambitious opportunities with both hands."
Event Strategist
Nic Peake
“Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Marketing Strategist
Kerry Quinn
“I knew the theory but not actually how to do it, unpicking it and applying it to my business. By clarifying the mess in my head and breaking it down into the next steps for me I was able to take the action I needed to.
Even when life got busy, you were there to pick me up and keep me on track. You just have this natural ability to understand and facilitate that next step. I don’t know that I could have figured it out on my own”
client testimonials
First Aid Trainer
Katie Harp
"After doing various business related programs and a mastermind I realised I needed to start at the beginning with an actual strategy tailored to my business needs.
quickly understood how I work, my life and my business. We got all my ideas and concerns out into the open and then she helped me to make sense of it all. Knowing I had Ruth there for guidance, encouragement and accountability gave me the confidence to take the action and do the hard things. We’ve more than doubled our prices, I’ve reached out to potential clients, submitted proposals and signed at least five new high value contracts"
Business Coach
Mangla Sachdev
"I knew I wanted to launch again, but the thought of doing it the same way filled me with dread. It felt unsustainable, and I wasn’t sure how to tweak it in a way that would both serve my clients and feel good to deliver.
I now have a clear, practical action plan that plays to my strengths and will restructure my program around the bits I actually love doing. "