You've done the courses. The webinars. The programmes.

You've got the pages of notes, the frameworks, the half-finished Notion doc with all the right strategies sitting there waiting for you.

But knowing and taking action are two very different things.

Your beautiful human brain is working against you every step of the way, and until you know what’s happening, the pattern keeps repeating.

You want to write the book. Launch the course. Apply for the awards. Fill the pipeline. Start the email list.

And you’ve already invested the time and effort into learning about what you need to do. Problem is, every time you try to get started, something gets in the way.

You don’t need any more strategy and you definitely don’t need to invest in another course, you need to start taking consistent action.

Which is hard when life is lifing, progress feels slow and your brain is trying to keep you safe.

My job is to help you design the pathway that makes action inevitable, even on a bad day (‘cos you know what it’s like when your kid throws up just before the school run…)


It’s time to close the implementation gap.

Designing the conditions for success...

F — Feel It
We start by anchoring your goal and clearing the friction in your way, so taking action feels possible even on a bad day.

L — Learn It
You don't need to learn everything. Sometimes there's a specific gap to fill so we'll find exactly what you need to know, which keeps new learning focused.

O — Own It
By making your progress visible and celebrating even the small stuff, your brain registers the progress instead of assuming you're failing because it doesn't feel like enough.

W — Weave It
Together we turn the plan into clearly defined actions, and I'll support you through them so you're never left doing the hard part alone.

S — Sustain It
We decide what's next together, so the work doesn't come undone the moment the calls stop.
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the flows OS

from this

  • procrasti-planning and a notebook full of plans and ideas

  • spread too thin trying to do all the things

  • the same goal sitting on your to-do list for months, no closer to done than it was at the start

  • knowing exactly what you should be doing and still ending the day having done something else instead

  • fearlessly taking action every day, even when life throws a curveball.

  • simplifying the work to focus on what actually matters.

  • celebrating the results of a plan turned into action.

  • actually having done the damn thing

to this

Here's what changes...

find out more

1:1 Support

Group Support

A 90-days of group support where you stop collecting knowledge and start implementing what you already know.

What's included:
  • Personalised action plan (90 mins 1:1)
  • Weekly live sessions for focused work and real-time support
  • Collective momentum...get it done together
If you're looking for 1:1 support through the messy middle.

What's included:
  • Personalised action plan (90 mins 1:1)
  • Bi-weekly 30-minute 1:1 coaching calls.
  • Async voice-note support so when you're about to talk yourself out of something, you're not doing it alone.
  • Plus the group calls and community

Join
Take Action Lab

I’m fascinated by the human brain, and with 20 years experience in education, change management and working with business owners, I know that one of the biggest challenges we all face is the implementation gap.

That gap between knowing and doing that keeps us stuck in learning mode instead of taking the risky steps to implement it. Or taking on too much that the plates will drop at any minute.

Take Action Lab helps you to understand your own brain better, the pattern you’re currently stuck in and how to break free so that you can step into focused execution.

Want to know which Implementation Pattern you're stuck in right now? 


Hey, I'm Ruth Tsui

Marketing Strategist

Kerry Quinn

Event Strategist

Nic Peake

Education Consultant

Teresa Robinson

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Education Consultant

Teresa Robinson

“I’d been floundering for months, with a head full of ideas and unsure of which were worth pursuing and when, I needed help to clarify my vision and a clear plan to get my business moving again.
Ruth got me out of my own head. I’m owning my unique edge and I now have the confidence and self belief in my capabilities."

I’m taking the big bold steps I’d procrastinated over for so long, and I’m excited by it not daunted. It’s enabled me to grab ambitious opportunities with both hands."

Event Strategist

Nic Peake

“Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.

Turns out, the answer wasn’t to add more. It was to simplify.

Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.

Why the hell didn’t I do this from the start?"

Marketing Strategist

Kerry Quinn

“I knew the theory but not actually how to do it, unpicking it and applying it to my business. By clarifying the mess in my head and breaking it down into the next steps for me I was able to take the action I needed to.

Even when life got busy, you were there to pick me up and keep me on track. You just have this natural ability to understand and facilitate that next step. I don’t know that I could have figured it out on my own”

client testimonials

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