The most successful group programmes in 2026 aren't built around what the expert knows. They're built around what the client needs to do and the conditions that make doing it possible.
Your programme doesn't have a
knowledge problem.
It has an implementation problem.
When delivery is engineered with intention, the programme does the holding (not you).
Information alone doesn't create change. Experience design does.
Clients arrive motivated. The structure has to carry them through what comes next.
What this looks like in practice...
What happens when a programme hits The Messy Middle
The initial energy fades. Doubt creeps in. Confidence wobbles. Progress stalls.
If your programme isn't structurally designed for this moment, if it assumes linear motivation and steady confidence, the whole weight of that wobble lands on you.
- Engagement drops halfway through and you start compensating
- Extra calls. Late-night voice notes. Endless tweaks
- Some clients get great results; others quietly disengage
- It starts to feel like you want it more than they do
- Delivery feels heavier than it should at this stage
- You've become the stabiliser, the motivator, the safety net
What Get The YES® is built on
A programme designed with intention creates three distinct moments of commitment from your clients and when all three are present, results become repeatable and proof stacks naturally.
When delivery is designed for retention and results, the experience does the carrying. Outcomes are no longer dependent on who you chase or how much you intervene. And your growth stops being limited by how much of yourself you can give.
When your programme outcomes are designed to be repeatable, results and proof stack naturally (plus they keep coming back!)
YES to shouting about it
The Messy Middle is anticipated, not reacted to. Clients know where they are, what progress looks like and why it matters so they stick around even when it gets uncomfortable.
YES to sticking with it
Clients keep showing up because the experience is structured to sustain belief and momentum from the very first touchpoint, not just the launch energy
YES to showing up
Before
After
❌ The experience relies on you to hold it together
❌ Clients start strong but lose momentum halfway through
❌ Progress feels uneven so you're always chasing
❌ Engagement drops, so you compensate with more access
❌ Results depend on who you chase and how much you intervene
✔️ The Messy Middle is anticipated and actively managed
✔️ Clients know where they are and what progress looks like
✔️ Consistent results, even when you step back
✔️ Proof stacks naturally and clients renew
When the experience is designed to hold belief not just transfer knowledge...
Two ways to Get The YES®
Build it right the first time
Build your first group programme with the experience design baked in from the start so you're set up for success before your first client joins.
A structured course with a 90-minute live design intensive that walks you through every element of your programme experience. You leave with a completed design, not a to-do list.
£395 / lifetime access
For first-time creators
Get The YES® Foundations
Find exactly where delivery is breaking down
A focused 1:1 diagnostic that maps your client journey end-to-end to identify where delivery is quietly working against you before it costs you retention, results or reputation
£1,250 / 1:1 diagnostic
For established leaders
The Experience Audit
I'd sold my group programme before but it wasn't right I actually resented it because I felt like I was working harder than my clients. Now the experience is clear, sustainable and I have confidence in my programme to deliver without doing the work for them- Kerry Quinn- Social Media Strategist
I'd had a mixed beta experience, lots of engagement at the start but by the accountability phase things really fizzled out. Ruth helped me reframe everything, from onboarding to how I maintain engagement. Why is no-one else teaching this?! I'm buzzing with ideas and genuinely looking forward to my next launch. Mangla Sachdev- Business Coach
I'd been working with 1:1 clients for 4 years and knew it was time for a group programme. I really wanted it to deliver results similar to my 1:1 work and wasn't sure how to do that. Ruth is a goldmine on all things group programmes. I've put into place strategic touchpoints that other programme creators don't have, it's built in a sense of intimacy I always have with my 1:1 clients. I've run both programmes more than once now and they've been really successful: my clients are involved, loving the community and taking action- Leanne Sia- Business Coach
What my clients say...
After my audit with Ruth I now have lots of actionable ideas to revamp the whole thing make it clearer, more exciting for my clients and for me. My first cohort felt like really hard work with low engagement. Now I actually believe group programmes are the right way for me to go. Sarika Malvi - Career Coach
We did 3 months of work in 3 hours. My brain squiggle has been untangled and I'm so much clearer on the direction. Three months later: the community is thriving, I'm getting wonderful feedback and I'm really confident in the offer and that they're getting an incredible experience- Elwyn Davies - Web Designer
Across education, training and online business, the pattern is consistent: group programmes don't fail because the expertise isn't there. They break because the experience works against how humans actually learn, change and stay engaged.
I design group programme experiences that help clients say YES to showing up, YES to sticking with it when it gets uncomfortable and YES to shouting about it afterwards — without you over-giving or lowering your standards.
My work blends behavioural insight, experience-led delivery design and practical implementation systems so your programmes run better, results become repeatable and you're no longer carrying the experience yourself.
