Turn your expertise into a group program clients can’t help but say YES to.
Strategic support to design an unforgettable experience that gets your people showing up, taking action and sticking around without burning you out or diluting your magic.
With the FEEL GOOD OS™, a human-first framework rooted in behavioural science, you’ll build a program that stands out from cookie-cutter offers and actually delivers.
They’re not just buying your offer they’re saying yes to an experience.
You’re not here to add to the noise.
You’re here to raise the standard.
This isn’t about perfect funnels or passive income dreams.
It’s about designing a program that:
✅ Works for real humans (not just your conversion rates)
✅ Feels just as good to run as it does to join
✅ Delivers results you're proud of and clients want to shout about
Your future clients?
They’re more cautious. More discerning.
ooo tell me more!
✨ Rooted in behavioural science
✨ Designed for results that stick
✨ Lighter to deliver from day one
This is more than just “making it engaging.”
This is about building a group program that:
- Reduces your 1:1 hours without sacrificing intimacy or outcomes
- Attracts right-fit clients who actually engage, succeed and rave
- Delivers real transformation, not just “aha” moments
- Builds trust, retention and relaunch ease (or evergreen ease if that's more your thang!)
This is more than just “making it engaging..."
You’ve sold the spaces and some clients are thriving. But deep down, you know the delivery could be better. Engagement’s patchy. Back-end systems are messy. And you’re doing too much to keep it afloat.
The Lab is your group experience design playground to streamline your content and systems for smoother delivery, reliable result and client engagement without the handholding. Plus the opportunity to certify as a Feel Good Program Leader
Best for established programs ready for sustainable refinement and scale.
The Lab: refine and relaunch with confidence
You’ve got the idea all mapped out in your notebook (it's been there for months!)
But the “when” and “how” of getting it out there is holding you back.
BETA Baby is a 21-day design-and-soft-launch sprint to turn your 1:1 brilliance into a scalable group experience without sacrificing intimacy or impact.
For experts turning 1:1 magic into a group format that works from Day One.
BETA Baby: sell before you build without the ick!
It’s time to design a program that works for you, your clients and your calendar.
Feel like your program delivery is harder than it should be? Start here.
Take the Delivery Fix Audit and get a tailored action plan to fix the weakest links in your delivery experience. These big impact actions can be implemented right away to boost retention, engagement and client outcomes fast
Delivery Fix Toolkit: quick wins, big impact
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A feel-good experience clients stay in, succeed in and shout about.
1️⃣ Touchpoints That Spark Motivation –Emotionally engaging content that keeps them connected
2️⃣ Building Safe Spaces –Inclusive, communities where clients feel seen, heard and supported
3️⃣ Moments That Matter –Intentional, feel-good interactions that make your offer unforgettable
Phase 3:
FEELS
A smoother, more scalable delivery experience so success feels inevitable.
1️⃣ Purposeful Path from Sign-Up to Success –Onboard with intention, maintain momentum, and guide clients with clarity from Day One to Done.
2️⃣ Streamlined Curriculum – Focused, high-impact content that’s easy to apply
3️⃣ Seamless Delivery Experience – Runs smoothly behind the scenes without relying on you for everything
Phase 2:
FLOWS
Strong positioning that sells with conviction and sets your clients up to succeed.
1️⃣ Ready-for-Success Client – Attract the people who are ready and able to thrive inside your offer
2️⃣ Program Promise – Share what you do in a way that’s clear, compelling and credible
3️⃣ Reliable Results Machine –Turn your expertise into a signature framework that delivers again and again
Phase 1: FOUNDATIONS
The FEEL GOOD OS™ is your go-to system for designing group experiences that spark action, build trust and deliver results.
The FEEL GOOD OS™
Here’s how the FEEL GOOD OS™ sets your program up for UNCOPYABLE success:
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
"I’d added so much to my membership that I was stretched too thin. I wasn’t serving my clients as well as I could and I lost people along the way.
Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Nicola Peake- Business and Event Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach
about me
With 18+ years of experience designing high-impact learning and training experiences, I help expert service providers turn their knowledge into group programs that clients say yes to by showing up, taking action, and coming back for more.
Whether you're building your first offer or refining a proven one, I’ll help you:
✅ Spot what’s working (and what’s not) in your program
✅ Rebuild your curriculum, onboarding, and delivery systems
✅ Deliver a standout experience that’s smooth, scalable and rave-worthy
It’s time to raise the standard.
And your program? That’s the place to start.
I'm not here to sell another course on building courses 🙄
The Delivery Fix Program Audit
Get instant, AI-powered insights into your biggest delivery gaps with this interactive diagnostic tool built using the FEEL GOOD OS™.