In a world where AI can replicate your content, the only sustainable competitive advantage for your group programme is an experience so intentionally designed that clients can't help but show up, stick with it and shout about it.
Your programme doesn't have a
knowledge problem.
It has an experience problem.
What happens when a programme hits The Messy Middle
The initial energy fades, doubt creeps in, confidence wobbles and progress stalls. If your programme isn’t structurally designed for this moment, if it assumes linear motivation and steady confidence, the whole weight of that wobble lands on you.
Engagement drops and you start compensating with extra calls, late night voice notes and endless tweaks to content you thought was good
- Some clients get great results while other quietly slink away
- Delivery feels heavy and it feels like you want it more than they do
- You’ve become the stabiliser, the motivator and the safety net.
This isn’t a client problem or an expertise problem. This is a delivery design problem. The experience wasn’t built to carry your clients through The Messy Middle, so the pressure stays on you instead of the structures doing the work.
What Get The YES® is built on
A programme designed with intention creates three distinct moments of commitment from your clients, and when you have all three, results become repeatable, proof stacks naturally and your growth stops being limited by how much of yourself you can give.
When your programme outcomes are designed to be repeatable, results and proof stack naturally (plus they keep coming back!)
YES to shouting about it
The Messy Middle is anticipated, not reacted to. Clients know where they are, what progress looks like and why it matters so they stick around even when it gets uncomfortable.
YES to sticking with it
Clients keep showing up because the experience is structured to sustain belief and momentum from the very first touchpoint, not just the launch energy
YES to showing up
Introducing F(L)OWS
This is the backbone of every programme I help design, it maps the five stages every client moves through on their journey from purchase to continuation. Not just what they learn but how they feel and what they do.
F = Feel It: Hooked from day one with a WARM Welcome that builds belief
(L)= Learn it: Path of Least Information keeps the focus on action over consumption
O = Own it: Make progress visible so clients know where they are, what success looks like and what’s coming
W= Weave it: built in implementation that closes the gap between learning and doing
S= Sustain it: continuation offers, testimonial capture and case studies
2026 is the year programme experience becomes non-negotiable
AI can generate a curriculum, write your onboarding emails and outline a framework in minutes. It can be on call 24/7, summarise your calls and help you spot patterns.
But what it can’t do is create the felt experience of being genuinely supported through change. It can’t design the moment a client feels seen at exactly the right moment in their messy middle. And it can’t build trust that gets clients saying yes to staying longer, paying more and telling everyone.
The programmes that thrive won’t be the ones with the most content or chatbots, they’re the ones with the most intentionally designed human experience.
The Get The YES® Quality Mark
Join The Refinery
A six-month group experience for established coaches and consultants ready to redesign their programme from the inside out.
So your clients stay longer, get better results and share the testimonials that sell your next cohort.
Graduates are assessed for the Get the YES® Quality Mark.
Next cohort: June 2026 (Limited places available)
Proof that your programme meets the new standard
I'd sold my group programme before but it wasn't right I actually resented it because I felt like I was working harder than my clients. Now the experience is clear, sustainable and I have confidence in my programme to deliver without doing the work for them- Kerry Quinn- Social Media Strategist
I'd had a mixed beta experience, lots of engagement at the start but by the accountability phase things really fizzled out. Ruth helped me reframe everything, from onboarding to how I maintain engagement. Why is no-one else teaching this?! I'm buzzing with ideas and genuinely looking forward to my next launch. Mangla Sachdev- Business Coach
I'd been working with 1:1 clients for 4 years and knew it was time for a group programme. I really wanted it to deliver results similar to my 1:1 work and wasn't sure how to do that. Ruth is a goldmine on all things group programmes. I've put into place strategic touchpoints that other programme creators don't have, it's built in a sense of intimacy I always have with my 1:1 clients. I've run both programmes more than once now and they've been really successful: my clients are involved, loving the community and taking action- Leanne Sia- Business Coach
What my clients say...
After my audit with Ruth I now have lots of actionable ideas to revamp the whole thing make it clearer, more exciting for my clients and for me. My first cohort felt like really hard work with low engagement. Now I actually believe group programmes are the right way for me to go. Sarika Malvi - Career Coach
We did 3 months of work in 3 hours. My brain squiggle has been untangled and I'm so much clearer on the direction. Three months later: the community is thriving, I'm getting wonderful feedback and I'm really confident in the offer and that they're getting an incredible experience- Elwyn Davies - Web Designer
Across education, training and online business, the pattern is consistent: group programmes don't fail because the expertise isn't there. They break because the experience works against how humans actually learn, change and stay engaged.
I design group programme experiences that help clients say YES to showing up, YES to sticking with it when it gets uncomfortable and YES to shouting about it afterwards — without you over-giving or lowering your standards.
My work blends behavioural insight, experience-led delivery design and practical implementation systems so your programmes run better, results become repeatable and you're no longer carrying the experience yourself.
