You've done the courses. The webinars. The programs.
The reality that doesn't make it onto Instagram? You're carrying a business your friends and family don't quite understand ("when are you going to get a real job then?" anyone else?!). Mental load, decision fatigue, too many ideas, burning out from figuring it all out alone.
And then you log off and doom scroll and it seems like everyone else has got their sh*t together (they don't, I promise you, they don't). There's no shame in asking for help.
You don’t need any more strategy and you definitely don’t need to invest in another course, you need to start taking focused action.
Which is hard when life is lifing, progress feels slow and your brain is trying to keep you safe.
My job is to help you design your Action OS so you do the damn thing, even on a bad day (‘cos you know what it’s like when your kid throws up just before the school run…)
It’s time to turn "I know this" into "I did it"
Designing your conditions for success...
"Do I actually want this?" The emotional why, the belief, the identity. A goal that's genuinely yours and means something.
Strategy
"Do I know exactly what to do this week?" One clear goal, broken into milestones, micro-actions and behaviours.
Setup
"Would this survive my worst week?" The environment, accountability, habits and celebration that hold you when life is lifing.
When all three are present, action becomes inevitable, if one is missing, then you get stuck...
- Spark + Strategy without Setup? The plan runs on willpower and the inevitable dip stalls progress
- Spark + Setup without Strategy? Busy doing everything but finishing nothing
- Strategy + Setup without Spark? Too many shoulds, but what's yours?
action OS
from this
- procrasti-planning and a notebook full of plans and ideas
- spread too thin trying to do all the things
- the same goal sitting on your to-do list for months, no closer to done than it was at the start
- knowing exactly what you should be doing and still ending the day having done something else instead
- taking action every day, even when life throws a curveball.
- simplifying the work to focus on what actually matters.
- celebrating the results of a plan turned into action.
- actually having done the damn thing
to this
Here's what changes...
How to work with me
MOMENTUM
A 13-week partnership to build and run your Action OS, with me alongside you every week.
Your plan, your pace, real accountability.
£2100 (3 x £700)
OTR CIRCLE
Off The Record is a 12 month founder's circle of 8 ambitious solo founders who want to be seen and supported through the messy reality of growing a business.
Monthly online masterminding and quarterly in person CEO days. £2950 per year (12 x £246)
UNTANGLED
You have gazillion ideas, you're feeling frazzled, overcommitted and you just want to talk it out and get untangled.
Book an UNTANGLED power hour and get refocused on the one thing that matters right now. £97
I’m fascinated by the human brain, and with 20 years experience in education, change management and working with business owners, I know that one of the biggest challenges we all face is the implementation gap.
That gap between knowing and doing that keeps us stuck in learning mode instead of taking the risky steps to implement it. Or taking on too much that the plates will drop at any minute.
My job is to help you make better decisions, build systems that work with your brain and provide the support that makes follow through inevitable. Because the difference between where you are now, and the business you want to have is in the action you take.
Hey, I'm Ruth Tsui
Education Consultant
Teresa Robinson
“I’d been floundering for months, with a head full of ideas and unsure of which were worth pursuing and when, I needed help to clarify my vision and a clear plan to get my business moving again.
Ruth got me out of my own head. I’m owning my unique edge and I now have the confidence and self belief in my capabilities."
I’m taking the big bold steps I’d procrastinated over for so long, and I’m excited by it not daunted. It’s enabled me to grab ambitious opportunities with both hands."
Event Strategist
Nic Peake
“Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Marketing Strategist
Kerry Quinn
“I knew the theory but not actually how to do it, unpicking it and applying it to my business. By clarifying the mess in my head and breaking it down into the next steps for me I was able to take the action I needed to.
Even when life got busy, you were there to pick me up and keep me on track. You just have this natural ability to understand and facilitate that next step. I don’t know that I could have figured it out on my own”