The Refinery
Turn your group program into a gold-standard experience clients can’t stop talking about
In just 90 days, refine your delivery system so your program delivers reliable results and repeatable proof without over-giving or burning out.
You don’t need more calls.
You don’t need more content.
You need a delivery system that gets the YES from every client.
🔥 Adding more calls to keep clients engaged and they still don’t show up
🔥 Jumping into late-night Voxer marathons or emergency 1:1s
🔥 Spending three hours in Canva re-recording module three (again)
…just to carry clients to the finish line it’s exhausting.
And it messes with your head:
- “Am I doing enough?”
- “Am I as good at this as I think I am?”
- “Maybe they hate me?!”
You care.
You want clients to get the results they came for.
You want a body of proof that builds your reputation.
You want to earn well from your program — without being on 24/7.
But right now, it’s tempting to think it might just be easier to go back to 1:1...
Here’s the truth, you don’t need to burn it down you just need some brain-science tweaks.
Running group programs can be a head-f***
You know your work works.
The clients who show up get results. But too many drift, stall or disappear and you end up carrying them through the messy middle.
You’ve added more calls, more modules, more hustle…yet it still doesn’t fix it!
If anything, you’re working harder for results that should feel easier by now and starting to wonder if maybe you’re the problem. (spoiler alert: you’re not.)
The real problem?
Your program isn’t designed to carry clients through the emotional journey of change so you end up carrying the weight yourself.
It’s time to fix the hidden delivery gaps quietly stealing your results, proof, peace of mind and growth.
Funnels used to be enough.
But now? We’re in a Trust Recession.
Clients are more sceptical, more discerning and frankly fed up with programs that over-promise and under-deliver.
To stand out, you don’t need flashier marketing you need proof that sells itself.
And proof isn’t luck.
It’s design.
That’s exactly what we do inside The Refinery.
We re-engineer your client experience so belief builds, results repeat and success stories sell your next round for you.
A deep-dive audit revealing what’s working, what’s leaking and what to fix first.
✅ Your YES Map™ Strategy
A behavioural-science-backed blueprint for repeatable and sustainable client success with belief, momentum and proof baked in.
✅ A Refined Delivery System
Upgraded onboarding, engagement and feedback loops that keep clients moving without you carrying them.
✅ Visible Proof Assets
Progress dashboards, success trackers and testimonial systems that capture results in real time so marketing feels effortless.
✅ Sustainable Delivery Systems
Boundaries, safety nets and automations that protect your energy while deepening the client experience.
By the end of your 90 days you’ll have:
The 90-Day Flow
In 30 days
Design your client-experience strategy (aka YES Map), the unique to you delivery blueprint that carries clients from sign-up to success.
In 90 days
Upgrade your delivery from onboarding to offboarding and build a proof ecosystem that makes relaunching lighter, easier and far more effective.
In 7 days
Diagnose your program proof leaks: what’s working, what’s draining and where clients slip so you know exactly what needs attention.
- Already have a group program or course that sells.
- Want clients to finish, get results and share proof.
- Are tired of over-giving, low engagement and patchwork upgrades that don’t work.
- Are ready to design a business that feels good and delivers.
If your program works but you know it could work brilliantly this is your next step.
Who It’s For
The Refinery Process
FLOWS
Design for Motivation, Momentum & Staying Power
- Map the emotional journey so clients stay engaged through the messy middle.
- Streamline content and touchpoints to reduce friction and boost progress.
- Create safety nets, feedback loops and progress trackers to sustain belief.
→ By the end, your program will carry clients forward without you carrying them.
FEELS
Your Results & Proof Machine
- Strengthen the three core connections: Client-to-Content, Client-to-Creator, and Client-to-Community.
- Design Moments That Matter and Delivery That Engages to spark belonging and belief.
- Capture progress data, micro-winsand testimonials that showcase transformation in real time.
FOUNDATIONS
Set the Stage for Sustainable Success
- Clarify your People, Process & Promise so every client knows what success looks like.
- Audit your systems and touchpoints to identify what’s helping or hindering progress.
- Align your delivery model with your capacity and values so scale feels sustainable.
→ You’ll leave this stage knowing why your program works, where it wobbles, and what to fix first.
Inside The Refinery, we move through the three core stages of my FEEL GOOD OS™, the behavioural-science system behind Get the YES.
“My clients are engaged, loving the community and taking action.”
Read more
“The community is thriving and I’m getting wonderful feedback.”
Read more...
“The answer wasn’t to add more. It was to simplify. Now it feels like a weight’s been lifted.”
Nicola, Business Strategist
More this way
“We’ve more than doubled our prices and signed five new high-value contracts.”
Read more...
“Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Read more...
"Now I have the confidence in my program to deliver without having to do the work for them”
Read more...
More this way
“I've found the right balance between client results and protecting my own energy.”
Laura, Sleep Consultant
“The tweaks were so doable but made a huge difference. I’m buzzing with ideas and excited for my next launch.”
Read more...
More this way
The Refinery™ is designed with flexibility in mind. Every workshop is recorded and added to your private library within 24 hours, so you can watch (or rewatch) on your own schedule. Live consulting calls will not be recorded, you have to be in the room to get the juice!
You’ll also have access to async office hours, where you can submit questions, Looms or drafts for feedback at any time so you still get my eyes on your work, even if you can’t attend live.
What if I can’t make the live workshops?
You’ll get everything included in the group experience, plus:
✅ Fly-on-the-Wall Client-Voice Audit so we can see your program through your clients’ eyes and surface the stories, bottlenecks and gold hiding in plain sight.
✅ Private YES Map™ Strategy Session a bespoke deep-dive where we re-engineer your delivery system together
✅ Direct Access + 1:1 Calls on Demand book in 30-minute consulting sessions whenever you need them, with async voice + video feedback between calls for ongoing insight and momentum.
If you’re ready for high-touch support that moves faster and goes deeper this is for you.
👉 Apply for 1:1 Refinery Partnership
can i work with you 1:1?
Not at all but you do need a clear offer or curriculum in mind that’s ready to refine, test or relaunch. The Refinery isn’t for people still figuring out what to sell it’s for creators who already have a group program or course in motion (or mapped out) and want to make it deliver better results, stronger proof, and more sustainable success.
Do I need to have run my program before joining?
When are the live calls and what happens in each session?
- 1st & 2nd Wednesday: Refinery Group Consulting Calls hands-on sessions to review progress, refine your strategy and workshop live challenges.
- 3rd Wednesday: YES Map™ Strategy Workshop — where we revisit and optimise your delivery blueprint together.
- 4th Wednesday: Live Workshop — a themed implementation session covering key elements of the FEEL GOOD OS™ (themes announced monthly).
How much time will I need each week?
Around 2–3 hours per week- enough time to join calls, implement changes and submit updates or reflections for feedback. That said, this isn’t a course you have to “keep up with.” It’s a consulting container designed to move at the pace of your business.
You’ll have structure and accountability, but the flexibility to focus only on the areas that matter most to your results. Some weeks you’ll be refining assets; other weeks, you’ll be celebrating wins or capturing proof. Your progress is measured in upgrades and outcomes not modules completed!
Have questions?
It’s normal to wonder if this is the right fit : your program, your clients and your energy matter too much to leave to chance. Here are the answers to the most common questions I hear about the YES Map Studio.
The Feel Good Program Architect™.
I help experienced coaches and consultants design group programs that clients don’t just join… they show up for, stick with and shout about.
I’m the creator of the FEEL GOOD OS™, a practical framework that blends learning psychology, behavioural science and smart business design to help you map a client journey that delivers reliable results, rave reviews and generates the kind of proof that makes marketing easier.
With more than 18 years of experience designing education and training programs, I’ve seen too many brilliant experts undersell their work, not because the content wasn’t good, but because the experience wasn’t designed to build belief, momentum and trust.
That’s why I’m on a mission to raise the standard of online delivery.
I partner with values-led business owners who want to scale without burnout, create programs their clients actually finish and build delivery systems that work reliably on repeat.
Because when you design a standout client experience, you create the proof that builds trust and that’s what sells your next round.
Hi, I’m Ruth.
Discover the 5 proof moments hiding in plain sight and how to capture them before they slip away.
Turn hidden client wins into proof that sells your program
