The Refinery
Turn your good program into a gold-standard experience that creates reliable results your clients can’t stop talking about.
In just 90 days, transform your group delivery into a reliable, results-driven system that feels easier to run and creates proof on repeat (without over-giving) in just 90 days
You don’t need more calls.
You don’t need more content.
You need a delivery system that gets the YES from every client.
🔥 Adding more calls to keep clients engaged and they still don’t show up
🔥 Jumping into late-night Voxer marathons or emergency 1:1s
🔥 Spending three hours in Canva re-recording module three (again)
…just to carry clients to the finish line it’s exhausting.
And it messes with your head:
- “Am I doing enough?”
- “Am I as good at this as I think I am?”
- “Maybe they hate me?!”
You care.
You want clients to get the results they came for.
You want a body of proof that builds your reputation.
You want to earn well from your program — without being on 24/7.
But right now, it’s tempting to think it might just be easier to go back to 1:1...
Here’s the truth, you don’t need to burn it down you just need some brain-science tweaks.
Running group programs can be a head-f***
You know your work works.
The clients who show up get results. But too many drift, stall or disappear and you end up carrying them through the messy middle.
You’ve added more calls, more modules, more hustle…yet it still doesn’t fix it!
If anything, you’re working harder for results that should feel easier by now and starting to wonder if maybe you’re the problem. (spoiler alert: you’re not.)
The real problem?
Your program isn’t designed to carry clients through the emotional journey of change so you end up carrying the weight yourself.
It’s time to fix the hidden delivery gaps quietly stealing your results, proof, peace of mind and growth.
Funnels used to be enough.
But now? We’re in a Trust Recession.
Clients are more sceptical, more discerning and frankly fed up with programs that over-promise and under-deliver.
To stand out, you don’t need flashier marketing you need proof that sells itself.
And proof isn’t luck.
It’s design.
That’s exactly what we do inside The Refinery.
We re-engineer your client experience so belief builds, results repeat and success stories sell your next round for you.
The Refinery Flow: Diagnose. Design. Build
In 30 days - Design your client experience strategy.
Create your unique-to-you YES Map™ — the delivery blueprint that carries clients from sign-up to success with belief, momentum, and proof built in.
In 90 days- Upgrade your delivery from onboarding to offboarding
Implement systems that boost engagement, protect your energy, and build a proof ecosystem that makes relaunching lighter, easier, and far more effective.
In 7 days- Diagnose your program’s proof leaks
Discover what’s working, what’s draining, and where clients slip so you know exactly what needs attention (and what doesn’t).
“My clients are engaged, loving the community and taking action.”
Read more
“The community is thriving and I’m getting wonderful feedback.”
Read more...
“The answer wasn’t to add more. It was to simplify. Now it feels like a weight’s been lifted.”
Nicola, Business Strategist
More this way
“We’ve more than doubled our prices and signed five new high-value contracts.”
Read more...
“Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Read more...
"Now I have the confidence in my program to deliver without having to do the work for them”
Read more...
More this way
“I've found the right balance between client results and protecting my own energy.”
Laura, Sleep Consultant
“The tweaks were so doable but made a huge difference. I’m buzzing with ideas and excited for my next launch.”
Read more...
More this way
✅ A Personalised Program MOT
Start with a deep-dive audit revealing what’s working, what’s leaking and what to fix first. You’ll receive a recorded walkthrough and written recommendations to focus your next 90 days.
✅ Your YES Map™ Strategy 1:1 call
A 90 minute 1:1 strategy session to co-create your program delivery blueprint for repeatable and sustainable client success with belief, momentum and proof baked in from day one.
✅ A Refined Delivery System
Over 90 days, you’ll build and test your new delivery systems in real time. We’ll focus on upgrading your onboarding, engagement and feedback loops so clients keep moving without you over-giving or carrying them to the finish.
✅ Visible Proof Assets
Turn client results into shareable proof.
You’ll build a proof collection ecosystem that captures wins as they happen, so marketing your program feels effortless, authentic and grounded in real outcomes.
✅ Sustainable Delivery Systems
Lead without losing yourself.
Together we’ll design boundaries, safety nets and automations that protect your energy while deepening the client experience.
✅ Ongoing Support & Resources
You’ll have access to async office hours, a private community, and a growing resource library of templates, Loom walk-throughs and mini-trainings to keep implementation simple and momentum high.
What's included...
✅ Already have a live or facilitated group program or course that sells.
✅ Want clients to show up, stick with it and shout about it
✅ Are tired of over-giving, low engagement and patchwork upgrades that don’t fix the real problem.
✅ Are ready to design delivery that feels good and delivers for you and your clients.
If your program works but you know it could work brilliantly this is your next step.
Who It’s For
Who It’s Not For
It’s not a fit if you:
❌ Don’t yet have a clear offer, curriculum, or framework to refine, test, or relaunch.
❌ Run a fully self-paced course with no live or facilitated delivery elements.
❌ Are looking for launch strategy, marketing funnels, or content creation support.
❌ Want quick fixes or cookie-cutter templates without doing the deeper design work.
The Refinery is for creators who already have a program in motion or mapped out — and are ready to make it deliver better results, stronger proof, and more sustainable success.
What You’ll Walk Away With
You’ll walk away with:
✅ A delivery blueprint that works — your personalised YES Map showing exactly how belief, momentum and proof flow through every stage of your program.
✅ Refined systems that scale — upgraded onboarding, engagement and progress loops that get clients moving (and keep them going) without you over-giving.
✅ Real-time proof of results — client wins, testimonials and success metrics captured naturally through your new delivery systems.
✅ A lighter, more sustainable business model — clear boundaries, smart automations and confidence in how your program runs.
✅ A renewed sense of pride and conviction — the kind that comes from knowing your program doesn’t just sell, it delivers.
Book Your Refinery Strategy Call
Let’s take 25 minutes to clarify what’s working, what’s not, and what needs to shift in your delivery so you can start creating reliable client results without adding more calls or chaos.
On this call, we’ll:
✅ Pinpoint the biggest opportunities in your current delivery experience.
✅ Map the key areas that would make your program easier to run and more effective for clients.
✅ Explore how The Refinery can help you design and implement those upgrades over the next 90 days.
This isn’t a high-pressure sales call, it’s a strategic conversation to see whether The Refinery is the right next step for your program and goals.
The Refinery consulting calls run weekly on Thursday afternoons (13:00 UK//08:00 EST). You can absolutely skip a session, they are recorded and uploaded within 24 hours, complete with the action prompts and templates you’ll need to implement in your own time. Each workshop is designed to stand alone, so you can drop in when you can and catch up when you need to.
That said, if you’re anything like me, you mean to watch the replay... and then life happens. So these sessions aren't lectures, they’re not co-working either, they're facilitated “get sh*t done” sessions.
What if I can’t make the live workshops?
You’ll start with a 90-minute 1:1 YES Map Strategy Session to design your delivery blueprint, then get two additional 45-minute 1:1 sessions across your 90-day journey to review, refine and implement with support.
Between sessions, you’ll receive personal Loom feedback on your program audit and assets, real-time guidance inside weekly workshops and asynchronously via DMS or voice-notes, ensuring you always have my eyes on your program, not just generic advice.
This hybrid model gives you the best of both worlds private strategy with the momentum of group implementation, minus the endless calls or “wait-your-turn” Q&A sessions.
can i work with you 1:1?
Not at all but you do need a clear offer or curriculum in mind that’s ready to refine, test or relaunch. The Refinery isn’t for people still figuring out what to sell it’s for creators who already have a group program or course in motion (or mapped out) and want to make it deliver better results, stronger proof, and more sustainable success.
Do I need to have run my program before joining?
How much time will I need each week?
Around 2–3 hours per week- enough time to join calls, implement changes and submit updates or reflections for feedback. That said, this isn’t a course you have to “keep up with.” It’s a consulting container designed to move at the pace of your business.
You’ll have structure and accountability, but the flexibility to focus only on the areas that matter most to your results. Some weeks you’ll be refining assets; other weeks, you’ll be celebrating wins or capturing proof. Your progress is measured in upgrades and outcomes not modules completed!
Have questions?
It’s normal to wonder if this is the right fit : your program, your clients and your energy matter too much to leave to chance. Here are the answers to the most common questions I hear about the YES Map Studio.
wait, so there's no live q&a calls?!
Nope, because honestly, who wants to sit on Zoom for 80 minutes waiting for their turn to talk? Not you, and not me.
Instead, The Refinery uses an asynchronous support system, meaning you’ll get personal guidance when you need it, not just once a week on a scheduled call. You can post questions or submit assets anytime and you’ll receive tailored Loom feedback or, if several clients are asking the same thing, a bite-sized mini-training added to the portal for everyone to benefit from.
The Feel Good Program Architect™.
I help experienced coaches and consultants design group programs that clients don’t just join… they show up for, stick with and shout about.
I’m the creator of the FEEL GOOD OS™, a practical framework that blends learning psychology, behavioural science and smart business design to help you map a client journey that delivers reliable results, rave reviews and generates the kind of proof that makes marketing easier.
With more than 18 years of experience designing education and training programs, I’ve seen too many brilliant experts undersell their work, not because the content wasn’t good, but because the experience wasn’t designed to build belief, momentum and trust.
That’s why I’m on a mission to raise the standard of online delivery.
I partner with values-led business owners who want to scale without burnout, create programs their clients actually finish and build delivery systems that work reliably on repeat.
Because when you design a standout client experience, you create the proof that builds trust and that’s what sells your next round.
Hi, I’m Ruth.
Today’s buyers don’t want promises
They want proof.
Beyond the Launch is where online business owners, course creators, strategists and consultants come together to raise the standard . To turn results into proof that fuels both client success and business growth.
