Hey, I'm Ruth, neurodivergent curriculum nerd, client experience strategist, and the founder of the Killing it AND Caring movement!

My journey started three weeks into my first post grad job, delivering training to 100 people in a lecture hall and for the last 18 years I've been honing my craft and figuring out what helps people learn, shift and succeed.

As an ex teacher and experienced CPD trainer,  I saw how the online business world was full of programs that simply weren’t delivering. So I set out to change that,  helping experts like you design offers that don’t just look good on a sales page, but truly work for your clients, your business and your life. 

Meet Ruth....

After nearly two decades of designing and delivering impactful training experiences, I realised my real passion wasn’t just teaching, it was helping others share their brilliance in a way that truly lands. That’s what led me to launch my consultancy: a space where quietly confident experts could turn their deep knowledge into programs that work.

With a deep understanding of learning psychology and behavioural change, I know what drives real progress and it’s not more modules or passive lectures! My approach blends evidence-based strategy with thoughtful, human-first design to create programs that feel good to run, are loved by your clients and fuel sustainable growth through results, referrals and rave reviews.

Work with ME→

I love helping quietly brilliant experts like you turn your knowledge into online programs that connect, and create lasting transformation...the kind your clients remember, talk about and stick with

sharing simple and totally doable tweaks that have a massive impact on your confidence to deliver and their experience!

09. What's your favorite thing about what you do?

a. Facebook 
b. LinkedIn
c. Instagram
d. YouTube

08. Where do you like hanging out online most?

a. Sushi 
b. Tacos
c. Pizza
d. Pasta

07. What food could you not live without?

They ask You answer by Marcus Sheridan

06. what's the best book you've read recently?

a. Coffee 
b. Kombucha
c. Tea
d. Orange juice

05. What's your drink of choice?

My daily walk...love getting moving outside!

04. What is one thing you can't live without?

a. Costa Rica
b. New Zealand
c. Nepal
d. Japan

03. If you could go on a vacation anywhere right now, where would you go?

flat white! 

02. what's your Indie coffee shop order?

a. Dragon's Den
b. Race Around The World
c. Silent Witness
d. Line of Duty

01. what's your go-to series?

Get to know ruth (Cosmo quiz style!)

ha, yeah, I'm cheating!

Can I really only pick one?!

I'm gluten intolerant so it's gotta be sushi! 

I'd rather hang out with good people off social media TBH!

Need a second brain on your group offer?

 Book a day of private 1:1 voice note access* to get my eyes and honest insights on your program strategy, client experience or curriculum design tweaks.

Perfect for those “I just need a second pair of eyes on this” moments.

*this is hosted via the Heartbeat app

Pick my brains!

Your implementation playground for turning  your expertise into a curriculum that clicks  and an experience that engages.

This strategic approach to group offer design supports you to develop a single, standout group offer for your business.

 One that you cannot wait to launch because you have whole-hearted conviction it's designed to deliver!

The Program Lab

High-impact implementation workshops focused on upgrading the parts of your program that matter most: from designing powerful onboarding and your client engagement strategy  to collecting golden testimonials and boosting long term retention.

These workshops are bite-sized but brilliant! Designed to support you to make those upgrades that have you scratching your head or been sitting on your to-do list!

Monthly Workshops

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Book a call

book a session

coming soon!

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