Helping quietly brilliant experts build group programs that get results without burning out, over-giving or selling out.
former teacher, curriculum nerd, learning design strategist and your go-to guide for building group programs that actually work.
I help coaches, consultants, and service providers turn their expertise into group offers that feel good to run, deliver powerful results and are designed to scale with integrity.
But this business wasn’t built in a vacuum.
In 2017, I walked away from a successful teaching career after a full-blown mental breakdown.
I was exhausted from over-giving and trying to hold it all together.
What followed was a messy but meaningful rebuild.
Hey, I'm Ruth...
I knew how learning should be designed. So I built my own subscription platform, which grew to serve over 100 school settings.
But (surprise!) I burned out, over-giving, over-delivering and holding too much. So I shut it down and returned to in-person training.
Until one day, in a silent staffroom over lunch, I realised I couldn’t do this anymore. I needed a change.
So I got a coaching qualification and stepped into business strategy. That’s when I started to spot the pattern:
Brilliant people signing up to expensive programs, full of hope… only to walk away feeling ashamed, disappointed and no closer to the results they were promised.
After one fire-filled rant, a mentor told me to stop complaining and do something to fix it!
So I did.
Now I use my 18+ years in education and training and The FEEL GOOD OS™ to help other experts raise the bar and build group programs that actually change lives (including their own).
Shaky structure.
Bloated content.
No real support.
Too many group programs are built to sell, not to support real transformation.
Turn results into your most powerful proof. Create moments clients are proud to celebrate, stories they’re excited to share, and wins that fuel referrals and re-signs.
3
YES to Shouting About It
Design an experience that carries clients through the messy middle building confidence, ownership and support so they keep going when it matters most.
2
YES to Sticking With
Spark belief and momentum with early wins, clear roadmap and a delivery flow that makes taking action feel inevitable.
1
YES to Showing Up
With the FEEL GOOD OS™, we’ll craft a strategic, scalable and seriously effective group experience that’s designed for results that stick
The FEEL GOOD OS™
The ThreeYes Moments
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
"I’d added so much to my membership that I was stretched too thin. I wasn’t serving my clients as well as I could and I lost people along the way.
Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Nicola Peake- Business and Event Strategist
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
The Client Engagement Archetypes
'cos not every client wants to ‘drop a win’ in the group chat!
Discover the 4 client engagement archetypes and how to design for each without burning out
