The hype. The gloss. The “I made 100k in 2 weeks and so can you” promises you know will never deliver!
If you’ve been quietly side-eyeing all of it, you’re not alone...
There’s a quiet revolution happening and if you’re tired of the gimmicks and ready for grounded strategy, honest conversations and challenging the status quo, then this is your place.
Killing it AND Caring is THE movement for founders who are growing bold, brilliant businesses without burning out or selling out.
Tune into these vital conversations, reconnect with your values and get fired up to grow your business in a way that feels true to you.
Have you ever felt like the online business world is full of BS?
Kick off your shoes and hear the real talk about what growing your online business without compromising on your values looks like.
Sit back and reflect on what you're here to build, why it matters and how you can build it in a way that's more you than the magic formulas and "proven" blueprints.
It's time to stop chasing the tides of online business trends...
Growth without the compromises
This is your invitation to step away from the shoulds, the sleaze and the shouty tactics and into a movement that’s rewriting the rulebook.
Register now for exclusive access to this powerful private podcast and LIVE campfire conversations (12th-15th May) featuring ethical entrepreneurs and service providers who are:
🔥 Building trust in a sceptical market
🔥 Growing without compromising their values
🔥 Creating rave-worthy client experiences
🔥 Building a business as uniquely brilliant as you are!
I'm hosting a networking session on Monday 12th May from 12pm- 1pm (GMT) and you're invited to join the Killing it AND Caring community on Heartbeat (just watch your inbox for a separate invite when you sign up)
Make friends!
Listening to conversations isn't quite the same as being a part of them...right?
Which is why I've invited my guests to host live campfire sessions in the week of 12th - 16th May 2025.
Join us Live!
When you sign up you'll get access to the private podcast feed so you can tune in while taking the kids to school, walking the dog or on the sofa with a cuppa.
The Podcast launches on Monday 12th May 2025
Tune into the Pod!
what's gonna happen?
I'm IN!
I’m Ruth Tsui, Feel Good Program Architect, ex-teacher, data nerd and founder of the 5-Star Program Lab. With nearly two decades in education and learning design, I’m on a mission to raise the standard of online business, because let’s be honest, the bar is currently set somewhere underground!
I’ve seen way too many brilliant, heart-led founders burned by bad investments, left wondering if they were the problem, when really, it was the overhyped blueprints, dodgy delivery and “proven” formulas that forgot people are, well… human.
When you’re a real-deal expert who actually gives a damn about your clients and your reputation, it’s hard not to wonder: “How the hell am I supposed to compete when I refuse to play that game?”
That’s exactly why I created Killing it AND Caring, the summit for values-led business owners who want to smash their income goals without selling their souls. (Yes, that rhymed. No, I’m not quitting my day job!)
Alongside a lineup of fierce and fabulous guests, we’re calling out the BS, closing THE TRUST GAP, and showing you sustainable, hype-free success in action.
No gurus. No gimmicks. Just grounded strategies, punchy conversations and a whole lot of humanity.
Meet your Host...
Are you ready to grow it your way?
This isn’t a lineup of internet celebrities shouting about "6-figure secrets".
It’s a handpicked circle of ethical experts who are doing the work and doing it differently.
Meet my guests...
