Killing it
AND Caring
The private pod for founders doing online business better
The hype. The gloss. The “I made 100k in 2 weeks and so can you” promises you know will never deliver!
If you’ve been quietly side-eyeing all of it, you’re not alone...
There’s a quiet revolution happening and if you’re tired of the gimmicks and ready for grounded strategy, honest conversations and challenging the status quo, then this is your place.
Killing it AND Caring is THE movement for founders who are growing bold, brilliant businesses without burning out or selling out.
Tune into these vital conversations, reconnect with your values and get fired up to grow your business in a way that feels true to you.
Have you ever felt like the online business world is full of BS?
Join us if...
You’re tired of watching values take a back seat to vanity metrics…
You’ve been burned (or seen others burned) by overpromising and under-delivering, gas-lighting and shady tactics
You want your success to feel just as good as it looks…
It's time to stop chasing the tides of online business trends...
I'm In!
Growth without the compromises
This is your invitation to step away from the shoulds, the sleaze and the shouty tactics and reflect on what you're here to build, why it maters and how you want to build your business.
Register now for exclusive access to this powerful private podcast and LIVE monthly campfire conversations featuring online entrepreneurs who are:
🔥 Building trust in a sceptical market
🔥 Growing without compromising their values
🔥 Creating rave-worthy client experiences
🔥 Building a business as uniquely brilliant as you are!
I'm IN!
I’m Ruth Tsui, Feel Good Program Architect, ex-teacher, data nerd and founder of the 5-Star Program Lab. With nearly two decades in education and learning design, I’m on a mission to raise the standard of online business, because let’s be honest, the bar is currently set pretty low!
I’ve seen way too many brilliant, heart-led founders burned by bad investments, left wondering if they were the problem, when really, it was the overhyped blueprints, dodgy delivery and “proven” formulas that forgot people are, well… human.
When you’re a real-deal expert who actually gives a damn about your clients and your reputation, it’s hard not to wonder: “How the hell am I supposed to compete when I refuse to play that game?”
That’s exactly why I created Killing it AND Caring, for values-led business owners who want to smash their income goals without selling their souls. (Yes, that rhymed. No, I’m not quitting my day job!)
Alongside a line-up of fierce and fabulous guests, we’re calling out the BS, closing THE TRUST GAP, and showing you sustainable, hype-free success in action.
No gurus. No gimmicks. Just grounded strategies, punchy conversations and a whole lot of humanity.
Meet your Host...
The Experience Audit
Get instant, AI-powered insights into your biggest delivery gaps with this interactive diagnostic tool built using the FEEL GOOD OS™.
