You’re ready to (re)launch and you want more than sales.
You’re not here to shout about the lines on your Stripe dashboard.
You want clients who:
- Show up with energy
- Stick with the process through the wobbles
- Shout about their wins so your program sells itself next time
You’ve mapped out the content, added the calls, layered in the support.
And yet, it still feels too dependent on you being available to hold it all together.
Now imagine a delivery rhythm that runs in less than 5 hours a week.
One that gives you space in your calendar, protects your energy, and still delivers results your clients can’t help but rave about.
That doesn’t happen by chance. It happens by design.
Launching is one thing. Delivering results is another.
No more chasing feedback or wondering if it’s “working.” You’ll have visible wins and proof collection points baked in so your results do the selling for you.
Your program won’t rely on sheer willpower or endless cheerleading. It’ll be designed to spark belief, keep momentum alive and make progress visible so clients can’t help but shout about their results.
Because you don’t need to be on 24/7 instead You’ll have structures that guide clients forward without late-night Voxers, endless calls and sacrificing your sanity.
And when you step inside The Refinery, here’s what that looks like in practice:
A delivery system that works for your clients and protects your capacity.
Clients who show up, stick with it and share their wins proudly.
Proof and testimonials that fuel your next launch with confidence.
- Keep clients engaged past week three
- Create visible wins they can celebrate and share
- Protect your energy so you can scale without burning out
Inside The Refinery, you don’t have to guess.
You’ll have a proven framework (the FEEL GOOD OS™), your personalised YES Map and live support from me as you implement so you’ll know exactly what to do, when and why.
No second-guessing.
No wondering if you’re missing something.
Just the confidence of knowing your program is built to deliver.
“Am I doing this right?”
Turn results into your most powerful proof. Create moments clients are proud to celebrate, stories they’re excited to share, and wins that fuel referrals and re-signs.
3
YES to Shouting About It
Design an experience that carries clients through the messy middle building confidence, ownership and support so they keep going when it matters most.
2
YES to Sticking With
Spark belief and momentum with early wins, clear roadmap and a delivery flow that makes taking action feel inevitable.
1
YES to Showing Up
The FEEL GOOD OS™
The ThreeYes Moments
Starting with your top 3 focus areas (don't worry, I'll tell you what to work on!), we'll bring your YES Map to life with:
- Live sprints to put your design into practice (onboarding, curriculum, engagement, support)
- Real-time feedback + hot-seats so you don’t get stuck
- A testing ground to tweak and refine until results stick
This isn’t another course to consume.
It’s a studio to build, implement and evolve your program in real time.
Step 2: Bring it to life!
This blueprint shows you exactly how to build a program your clients can’t help but say YES to:
- YES to showing up
- YES to sticking with it
- YES to shouting about their results
Step 1: Map your strategy
The Refinery Process...
We’ll kick things off by auditing your program and mapping your personalised client experience and engagement strategy. This becomes your blueprint for building a program clients can’t help but say YES to.
✔️ 3 Months in The Implementation Studio
This is where your YES Map comes to life. You'll get access to
- Monthly live sprints and implementation sessions to turn strategy into action (across core areas including onboarding, curriculum design, engagement strategy and support structures)
- Monthly coaching calls, feedback and support helpline and weekly office hours to keep you moving forward
- A shared space to test, tweak and refine your program with other leaders doing the work too
✔️ Curriculum and resources.
Can’t make a live session? No stress, you’ll have access to recorded lessons, resources and weekly office hours so you’re always supported.
✨ VIP Only
Want closer access? Upgrade to VIP and you’ll get a private voice-note + DM hotline with Ruth for the whole 4 months for quick answers, personalised nudges and direct feedback in your pocket.
What happens on the inside?
The Refinery is perfect for you if…
✔️ You’re (re)launching your signature offer and want stronger results + reviews this round.
✔️ You want a program that’s human-first, scalable, and sustainable for your clients and for you.
✔️ You care about results, reviews, and retention as much as revenue.
✔️ You’re ready to deliver in under 5 hours a week (without over-giving or burning out).
✔️ You’re committed to testing + refining, knowing it will make your delivery easier and more impactful.
✔️ You already have the skills (or support) to market and sell your program now you want to deliver it with confidence.
This isn’t the right fit if…
❌ You’re chasing quick fixes or hoping for a “set and forget” passive income stream.
❌ You believe client success is out of your hands and blame them when progress stalls.
❌ You want guarantees without doing the work and aren’t willing to test or refine.
❌ You care more about Stripe screenshots than creating real client outcomes.
Each month we’ll run one focused sprint to improve a key area of your program delivery (e.g onboarding, curriculum, feedback collection). In Week 1 (Sprint Planning), Week 2 (Implementation), and Week 4 (Coaching) you’ll join a 90-minute live call to plan, build and refine.
Between sessions, you’ll spend just a few hours making changes, testing them in your program and gathering feedback from clients. No endless modules, no busywork!
On average, you’ll spend 3–5 hours per week (including calls) during sprint weeks, and much less in between.
How much time will this take each week?
Nope. The Refinery is designed for coaches, consultants and course creators running group programs whether that’s a live cohort or an evergreen model. And if you’re currently running live only, I can help you adapt your course into an open-enrollment format without sacrificing results or engagement.
Is this just for coaches?
If you’re still in the early stages of shaping your idea and don’t yet have a framework, curriculum, or offer mapped out, The Refinery isn’t the right fit just yet.
Instead, you’ll want to focus on building the foundations of your program first so that when you do join The Refinery, you’re ready to refine, test and deliver with confidence.
What if my program isn’t mapped out yet?
In the first 3 weeks, you’ll design your personalised client experience and engagement strategy (your YES Map).
Then you’ll spend 3 months inside the studio bringing your strategy to life with feedback, support and guidance every step of the way.
How is The studio different from the YES Map Sprint?
The live sprint, implementation and coaching sessions will run live on Wednesday afternoons from 13.00-14.30 (UK time). Recordings, resources and async office hours are available throughout for feedback and support, so you won’t fall behind.
When are the live sessions & what if I can't make it?
apply now
£400 x 4 payments
group program
Apply to join The Refinery Studio!
£300 x 4 payments
Pilot pricing: save £400
pilot Pricing gives you 4 months of strategy + implementation support at the lowest rate it will ever be offered
apply for vip
£550x 4 payments
VIP Access
£450 x 4 payments
Pilot pricing: save £400
In just 3 weeks, you’ll design your personalised client experience + engagement strategy — your YES Map. It’s the same starting point every Refinery member goes through, but you can take it as a standalone if you’re not ready to dive into full implementation just yet.
👉 Join the YES Map Sprint for £495
Not ready for the full Refinery?
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
"I’d added so much to my membership that I was stretched too thin. I wasn’t serving my clients as well as I could and I lost people along the way.
Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Nicola Peake- Business and Event Strategist
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
The Client Engagement Archetypes
'cos not every client wants to ‘drop a win’ in the group chat!
Discover the 4 client engagement archetypes and how to design for each without burning out