You’ve done the work.
You’re ready to (re)launch and you want more than sales.
You’re not here to shout about the lines on your Stripe dashboard.

You want clients who:

  • Show up with energy
  • Stick with the process through the wobbles
  • Shout about their wins so your program sells itself next time

You’ve mapped out the content, added the calls, layered in the support.
And yet, it still feels too dependent on you being available to hold it all together.

Now imagine a delivery rhythm that runs in less than 5 hours a week.
One that gives you space in your calendar, protects your energy, and still delivers results your clients can’t help but rave about.

That doesn’t happen by chance. It happens by design.

Launching is one thing. Delivering results is another.

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No more chasing feedback or wondering if it’s “working.” You’ll have visible wins and proof collection points baked in so your results do the selling for you.

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Your program won’t rely on sheer willpower or endless cheerleading. It’ll be designed to spark belief, keep momentum alive and make progress visible so clients can’t help but shout about their results.

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Because you don’t need to be on 24/7 instead You’ll have structures that guide clients forward without late-night Voxers, endless calls and sacrificing your sanity.

And when you step inside The Refinery, here’s what that looks like in practice:

What's the investment?

A delivery system that works for your clients and protects your capacity.

Clients who show up, stick with it and share their wins proudly.

Proof and testimonials that fuel your next launch with confidence.

The burning question! Because it’s not just about selling spots, it’s about knowing the way you’ve designed your delivery will:

  • Keep clients engaged past week three
  • Create visible wins they can celebrate and share
  • Protect your energy so you can scale without burning out

Inside The Refinery, you don’t have to guess.
You’ll have a proven framework (the FEEL GOOD OS™), your personalised YES Map and live support from me as you implement so you’ll know exactly what to do, when and why.

No second-guessing.
No wondering if you’re missing something.
Just the confidence of knowing your program is built to deliver.

“Am I doing this right?”

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Turn results into your most powerful proof. Create moments clients are proud to celebrate, stories they’re excited to share, and wins that fuel referrals and re-signs.

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YES to Shouting About It

Design an experience that carries clients through the messy middle building confidence, ownership and support so they keep going when it matters most.

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YES to Sticking With

Spark belief and momentum with early wins, clear roadmap and a delivery flow that makes taking action feel inevitable.

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YES to Showing Up

A behavioural-science backed system to help you design a journey that sparks belief, fuels momentum and makes success inevitable.

The FEEL GOOD OS™

The ThreeYes Moments

Your YES Map is just the start. Over the next 3 months, you’ll implement, test and refine inside The Refinery Studio

Starting with your top 3 focus areas (don't worry, I'll tell you what to work on!), we'll bring your YES Map to life with:

  • Live sprints to put your design into practice (onboarding, curriculum, engagement, support)
  • Real-time feedback + hot-seats so you don’t get stuck
  • A testing ground to tweak and refine until results stick

This isn’t another course to consume.
It’s a studio to build, implement and evolve your program in real time.

Step 2: Bring it to life!

In the first 3 weeks, I’ll audit your program and guide you through designing your personalised client experience and  engagement strategy:  your YES Map.

This blueprint shows you exactly how to build a program your clients can’t help but say YES to:

  • YES to showing up
  • YES to sticking with it
  • YES to shouting about their results

Step 1: Map your strategy

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The Refinery Process...

✔️ The YES Map Sprint (3 weeks)
We’ll kick things off by auditing your program and mapping your personalised client experience and engagement strategy. This becomes your blueprint for building a program clients can’t help but say YES to.

✔️ 3 Months in The Implementation Studio
This is where your YES Map comes to life. You'll get access to

  • Monthly live sprints and implementation sessions to turn strategy into action (across core areas including onboarding, curriculum design, engagement strategy and support structures)
  • Monthly coaching calls, feedback and support helpline and weekly office hours to keep you moving forward
  • A shared space to test, tweak and refine your program with other leaders doing the work too

✔️ Curriculum and resources. 
Can’t make a live session? No stress, you’ll have access to recorded lessons, resources and weekly office hours so you’re always supported.

✨ VIP Only
Want closer access? Upgrade to VIP and you’ll get a private voice-note + DM hotline with Ruth for the whole 4 months for quick answers, personalised nudges and direct feedback in your pocket.

What happens on the inside?

I've got questions!

The Refinery is perfect for you if…

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✔️ You’re (re)launching your signature offer and want stronger results + reviews this round.
✔️ You want a program that’s human-first, scalable, and sustainable for your clients and for you.
✔️ You care about results, reviews, and retention as much as revenue.
✔️ You’re ready to deliver in under 5 hours a week (without over-giving or burning out).
✔️ You’re committed to testing + refining, knowing it will make your delivery easier and more impactful.
✔️ You already have the skills (or support) to market and sell your program  now you want to deliver it with confidence.

This isn’t the right fit if…

❌ You’re chasing quick fixes or hoping for a “set and forget” passive income stream.
❌ You believe client success is out of your hands and blame them when progress stalls.
❌ You want guarantees without doing the work and aren’t willing to test or refine.
❌ You care more about Stripe screenshots than creating real client outcomes.

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Each month we’ll run one focused sprint to improve a key area of your program delivery (e.g onboarding, curriculum, feedback collection). In Week 1 (Sprint Planning), Week 2 (Implementation), and Week 4 (Coaching) you’ll join a 90-minute live call to plan, build and refine.

Between sessions, you’ll spend just a few hours making changes, testing them in your program and gathering feedback from clients.  No endless modules, no busywork!

On average, you’ll spend 3–5 hours per week (including calls) during sprint weeks, and much less in between.

How much time will this take each week?

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Nope. The Refinery is designed for coaches, consultants and course creators running group programs whether that’s a live cohort or an evergreen model. And if you’re currently running live only, I can help you adapt your course into an open-enrollment format without sacrificing results or engagement.

Is this just for coaches?

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If you’re still in the early stages of shaping your idea and don’t yet have a framework, curriculum, or offer mapped out, The Refinery isn’t the right fit just yet.
Instead, you’ll want to focus on building the foundations of your program first so that when you do join The Refinery, you’re ready to refine, test and deliver with confidence.

What if my program isn’t mapped out yet?

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In the first 3 weeks, you’ll design your personalised client experience and engagement strategy (your YES Map).

Then you’ll spend 3 months inside the studio bringing your strategy to life with feedback, support and guidance every step of the way. 

How is The studio different from the YES Map Sprint?

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The live sprint, implementation and coaching sessions will run live on Wednesday afternoons from 13.00-14.30 (UK time).  Recordings, resources and async office hours are available throughout for feedback and support, so you won’t fall behind.

When are the live sessions & what if I can't make it?

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£400 x 4 payments

group program

Apply to join The Refinery Studio!

£300 x 4 payments

Pilot pricing: save £400

pilot Pricing gives you 4 months of strategy + implementation support at the lowest rate it will ever be offered

apply for vip

£550x 4 payments

VIP Access

£450 x 4 payments

Pilot pricing: save £400

Start with the YES Map Sprint.

In just 3 weeks, you’ll design your personalised client experience + engagement strategy — your YES Map. It’s the same starting point every Refinery member goes through, but you can take it as a standalone if you’re not ready to dive into full implementation just yet.

👉 Join the YES Map Sprint for £495

Not ready for the full Refinery?

The Client Engagement Archetypes 

'cos not every client wants to ‘drop a win’ in the group chat!
Discover the 4 client engagement archetypes and how to design for each without burning out

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