Launching is one thing. Delivering results is another.
Turn results into your most powerful proof. Create moments clients are proud to celebrate, stories they’re excited to share, and wins that fuel referrals and re-signs.
Design an experience that carries clients through the messy middle building confidence, ownership and support so they keep going when it matters most.
Spark belief and momentum with early wins, clear roadmap and a delivery flow that makes taking action feel inevitable.
✔️ You’re (re)launching your signature offer and want stronger results + reviews this round.
✔️ You want a program that’s human-first, scalable, and sustainable for your clients and for you.
✔️ You care about results, reviews, and retention as much as revenue.
✔️ You’re ready to deliver in under 5 hours a week (without over-giving or burning out).
✔️ You’re committed to testing + refining, knowing it will make your delivery easier and more impactful.
✔️ You already have the skills (or support) to market and sell your program now you want to deliver it with confidence.
This isn’t the right fit if…
❌ You’re chasing quick fixes or hoping for a “set and forget” passive income stream.
❌ You believe client success is out of your hands and blame them when progress stalls.
❌ You want guarantees without doing the work and aren’t willing to test or refine.
❌ You care more about Stripe screenshots than creating real client outcomes.
Each month we’ll run one focused sprint to improve a key area of your program delivery (e.g onboarding, curriculum, feedback collection). In Week 1 (Sprint Planning), Week 2 (Implementation), and Week 4 (Coaching) you’ll join a 90-minute live call to plan, build and refine.
Between sessions, you’ll spend just a few hours making changes, testing them in your program and gathering feedback from clients. No endless modules, no busywork!
On average, you’ll spend 3–5 hours per week (including calls) during sprint weeks, and much less in between.
Nope. The Refinery is designed for coaches, consultants and course creators running group programs whether that’s a live cohort or an evergreen model. And if you’re currently running live only, I can help you adapt your course into an open-enrollment format without sacrificing results or engagement.
If you’re still in the early stages of shaping your idea and don’t yet have a framework, curriculum, or offer mapped out, The Refinery isn’t the right fit just yet.
Instead, you’ll want to focus on building the foundations of your program first so that when you do join The Refinery, you’re ready to refine, test and deliver with confidence.
In the first 3 weeks, you’ll design your personalised client experience and engagement strategy (your YES Map).
Then you’ll spend 3 months inside the studio bringing your strategy to life with feedback, support and guidance every step of the way.
The live sprint, implementation and coaching sessions will run live on Wednesday afternoons from 13.00-14.30 (UK time). Recordings, resources and async office hours are available throughout for feedback and support, so you won’t fall behind.
apply now
£400 x 4 payments
apply for vip
£550x 4 payments
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
"I’d added so much to my membership that I was stretched too thin. I wasn’t serving my clients as well as I could and I lost people along the way.
Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Nicola Peake- Business and Event Strategist
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
'cos not every client wants to ‘drop a win’ in the group chat!
Discover the 4 client engagement archetypes and how to design for each without burning out