Build the group program you want to be known for
One that delivers real results, keeps your clients engaged and doesn’t leave you running on empty!
Now, you’re ready for a group experience that feels just as impactful as your 1:1 work.
One that scales without sacrificing connection, outcomes, or your own sanity.
But right now? It’s a little… messy.
- Your BETA felt like dragging people through quicksand — and now you're wondering if the group model is even right for you
- Clients aren’t engaging like you hoped, so you're overcompensating with 1:1 time just to keep things moving
- You’ve tried to make it more “hands off,” but all that’s done is disconnect you from the parts you love
- And deep down, you're hesitating to launch again because you don't want to repeat that experience!
You don’t need to burn it down.
You don’t need to rescue every client.
You do need a smarter structure!
One that honours your brilliance, your boundaries and your client’s ability to succeed.
Whether your BETA left you drained or you’re shifting from 1:1 and want to do group delivery right, this is where your stand-out program gets built.
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Explore The Lab
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- Build in client-to-client connection so they don’t just rely on you for motivation
- Strengthen client-to-creator trust through boundaries, clarity, and meaningful check-ins
- Enhance client-to-content engagement with accessible, actionable materials that stick
FEELS
- Create a simple, strategic onboarding experience that builds buy-in from day one
- Structure your client journey and curriculum content to build momentum and minimise drop-off
- Identify the right support touchpoints so you’re not overdelivering but clients still feel seen and deeply supported
FLOWS
- Define your Ready-for-Success Client so you're not dragging people who aren’t ready
- Craft a clear, compelling promise that builds trust and sets the right expectations
- Map your Reliable Results Framework so your program has a structure you can repeat (and improve)
Foundations
Here's what we do together...
about me
Using 18 years of experience in education, learning psychology, and behaviour change, we:
- Unpack what’s working — and what’s not — in your current offer
- Rebuild your curriculum, onboarding and support to drive better outcomes
- Create a delivery experience that feels good to sell, run and scale
I'm not here to sell another course on building courses 🙄
book a call
Your feel-good home base for designing, refining, and running a group program that actually delivers — with results your clients rave about and an experience you feel proud (and excited) to lead.
This isn’t a course.
This is a strategic implementation playground built for expert service providers who want to stop winging it, start improving it and finally create a program that works reliably (on repeat)
Inside The Lab, you’ll join a collective of quietly brilliant program creators — people who are done overgiving, done guessing, and deeply committed to building offers that are scalable, sustainable, and unforgettable.
Whether you’re:
✔ Refining a BETA that felt wobbly
✔ Reimagining an offer that drains you
✔ Or building a new program you want to get right the first time...
We’ll elevate your offer with expert strategy, honest feedback, and practical support
The 5 ⭐ Program Lab
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints like onboarding questionnaires and progress trackers that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach