Designing Programs Clients Show Up For, Stick With and Shout About
Your future clients are discerning. They don’t want cookie-cutter. They’re done with big promises and underwhelming delivery.
With the FEEL GOOD OS™, you’ll build scalable program experiences that make results inevitable, so proof becomes your most powerful marketing asset.
We’re in a trust recession...
Buyers are savvier, scepticism is higher and the online world feels like you're swimming in the sea of sameness!
Content alone doesn’t create results. Clients don’t just want more modules, bonuses or calls ; they want EXPERIENCES that feel clear, supportive and designed for real momentum.
The old playbook, promise the world, deliver disappointment, doesn’t get the YES anymore.
You’re not here to add to the noise.
Supports real humans through the ups and downs of change
Feels just as good to run as it does to join (energising instead of exhausting)
Delivers results you’re proud to stand behind (and clients can’t wait to share)
Evolves with you, sustainably growing your impact (without burning you out)
You’re here to raise the standard with a group program that:
Your 90-day program to refine the way your offer delivers reliable results and proof on repeat without over-giving or burnout.
We’ll audit your program, map your personalised YES Map™ and upgrade the delivery systems that drive engagement, progress and proof.
This is how you build programs clients show up for, stick with and shout about.
The Refinery
“My clients are engaged, loving the community and taking action.”
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“The community is thriving and I’m getting wonderful feedback.”
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“The answer wasn’t to add more. It was to simplify. Now it feels like a weight’s been lifted.”
Nicola, Business Strategist
More this way
“We’ve more than doubled our prices and signed five new high-value contracts.”
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“Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
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"Now I have the confidence in my program to deliver without having to do the work for them”
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“I've found the right balance between client results and protecting my own energy.”
Laura, Sleep Consultant
“The tweaks were so doable but made a huge difference. I’m buzzing with ideas and excited for my next launch.”
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More this way
Turn results into your most powerful proof. Create moments clients are proud to celebrate, stories they’re excited to share, and wins that fuel referrals and re-signs.
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YES to Shouting About It
Design an experience that carries clients through the messy middle building confidence, ownership and support so they keep going when it matters most.
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YES to Sticking With
Spark belief and momentum with early wins, clear roadmap and a delivery flow that makes taking action feel inevitable.
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YES to Showing Up
The Refinery™ is built on the FEEL GOOD OS™
The behavioural-science system behind Get the YES™
We don’t rely on motivation; we design for it.
Every element from onboarding to the messy middle, is structured to build belief, sustain progress and spark reflection.
So your clients don’t just sign up they show up, stick with it and shout about it.
The Feel Good Program Architect™.
I help experienced coaches and consultants design group programs that clients don’t just join… they show up for, stick with and shout about.
I’m the creator of the FEEL GOOD OS™, a practical framework that blends learning psychology, behavioural science and smart business design to help you map a client journey that delivers reliable results, rave reviews and generates the kind of proof that makes marketing easier.
With more than 18 years of experience designing education and training programs, I’ve seen too many brilliant experts undersell their work, not because the content wasn’t good, but because the experience wasn’t designed to build belief, momentum and trust.
That’s why I’m on a mission to raise the standard of online delivery.
I partner with values-led business owners who want to scale without burnout, create programs their clients actually finish and build delivery systems that work reliably on repeat.
Because when you design a standout client experience, you create the proof that builds trust and that’s what sells your next round.
Hi, I’m Ruth.
Discover the 5 proof moments hiding in plain sight and how to capture them before they slip away.
Turn hidden client wins into proof that sells your program