You've been delivering exceptional results 1:1. You know a group programme makes sense for your next stage. But you've seen too many group programmes that don't quite work and you don't want to build one of those.
Foundations gives you the design framework before you build, so your first cohort starts as it means to go on.
You're ready to build a group programme.
You want to build it properly.
💛 You have a clear methodology or framework but aren't sure how to translate it into a group experience
💛 You've been inside other group programmes and you want to do it differently
💛 You want to launch a BETA cohort with confidence, not just sell it in the hope it works!
💛 You know what you want to teach but you're less sure about how to design the experience around it
💛 You want a framework you can apply, not just another "brainstorm everything you know" approach
- Feel It — designing your WARM welcome onboarding
- Learn It — structuring content for implementation, not just information
- Own It — building progress tracking and accountability into the design
- Weave It — creating integration and implementation opportunities
- Sustain It — designing for long term retention and social proof
Designing the Experience
- Identifying your Ready for Success client- who thrives in your programme and why
- Mapping your repeatable framework for results- the sequence that creates change
- Defining your programme promise, specific, clear and genuinely deliverable
Your Foundations
Two parts.
One complete programme design.
Foundations is structured around the two things you need before your first cohort opens: a clear understanding of who you're designing for and what results they need and a BETA design for every element of their experience inside the programme.
What's inside...
Ongoing Access to Architect's Notes
90-minute live design intensive
FLOWS Curriculum
Tools, templates and resources
Five structured lessons that take you from blank page to a complete programme experience one FLOWS element at a time.
A 90-minute live design intensive with Ruth, bring your work in progress, get direct feedback on your programme structure and leave with clarity on exactly what to build next.
As clients build and questions emerge from the live workshops, Ruth adds to the curriculum with short, practical notes on common challenges and design decisions. You benefit from every cohort that comes after you.
Practical tools for each element of FLOWS so you're applying the framework to your own programme, not starting from a blank page.
Your ready-for-success client profile
Not a notebook full of ideas.
A programme ready to build
A clear picture of who thrives in your programme so you market to the right people and design for the right starting point.
Your repeatable results framework
The sequence of change that creates results for your clients documented, refined and ready to become the backbone of your programme.
Your programme promise
A clear, specific and genuinely deliverable promise. The foundation of your sales page and the standard your delivery is built to meet.
A BETA design for each FLOWS element
Onboarding, curriculum, accountability design, integration points and momentum structure all designed for your specific programme.
Your client journey map
A mapped journey through your programme: core milestones, key moments and the outcomes your clients will experience at each stage.
A programme built to last
Designed to handle The Messy Middle from the start so client results don't rely on you compensating and improvising under pressure.
If your programme already exists but delivery feels wobbly, The Experience Audit is a better starting point. It's designed specifically to identify where an existing programme is breaking down and what to change first.
I've already launched a programme is Foundations right for me?
The FLOWS framework applies to any group delivery: online cohorts, hybrid programmes or masterminds. If clients experience it together, the same design principles apply.
Is this just for online programmes?
You should have a general sense of what you want to help clients achieve but Foundations will help you sharpen and design around that. You don't need a fully formed concept before you start.
Do I need to have my programme idea already?
You get immediate access to the course content on enrolment. The live workshop runs on
When can I start?
I'd sold my group programme before but it wasn't right I actually resented it because I felt like I was working harder than my clients. Now the experience is clear, sustainable and I have confidence in my programme to deliver without doing the work for them- Kerry Quinn- Social Media Strategist
I'd had a mixed beta experience, lots of engagement at the start but by the accountability phase things really fizzled out. Ruth helped me reframe everything, from onboarding to how I maintain engagement. Why is no-one else teaching this?! I'm buzzing with ideas and genuinely looking forward to my next launch. Mangla Sachdev- Business Coach
I'd been working with 1:1 clients for 4 years and knew it was time for a group programme. I really wanted it to deliver results similar to my 1:1 work and wasn't sure how to do that. Ruth is a goldmine on all things group programmes. I've put into place strategic touchpoints that other programme creators don't have, it's built in a sense of intimacy I always have with my 1:1 clients. I've run both programmes more than once now and they've been really successful: my clients are involved, loving the community and taking action- Leanne Sia- Business Coach
What my clients say...
After my audit with Ruth I now have lots of actionable ideas to revamp the whole thing make it clearer, more exciting for my clients and for me. My first cohort felt like really hard work with low engagement. Now I actually believe group programmes are the right way for me to go. Sarika Malvi - Career Coach
We did 3 months of work in 3 hours. My brain squiggle has been untangled and I'm so much clearer on the direction. Three months later: the community is thriving, I'm getting wonderful feedback and I'm really confident in the offer and that they're getting an incredible experience- Elwyn Davies - Web Designer
Across education, training and online business, the pattern is consistent: group programmes don't fail because the expertise isn't there. They break because the experience works against how humans actually learn, change and stay engaged.
I design group programme experiences that help clients say YES to showing up, YES to sticking with it when it gets uncomfortable and YES to shouting about it afterwards — without you over-giving or lowering your standards.
My work blends behavioural insight, experience-led delivery design and practical implementation systems so your programmes run better, results become repeatable and you're no longer carrying the experience yourself.
