Build As You Fly (BAYF)
Design a BETA programme you're confident to launch in just 30 days.
You want to get it right and "sell before you build" just doesn't feel good...which means you need Build As You Fly!
A 30 day sprint for coaches and consultants who are ready to stop sitting on the idea and launch the bloomin thing! I'll work closely with you to build the foundations of a well-designed BETA, one that actually delivers what you want it to, for the clients you care about (without spending hours recording training videos!)
You're good at what you do. Your 1:1 results prove it.
But turning that into a group programme? That's where you're stuck in your head.
Your Ready for Success Client
Get crystal clear on exactly who your BETA is for and what transformation they need so you're not trying to serve everyone and pleasing no one.
Your Core Curriculum Map
the content you'll deliver live across your BETA. No tech platforms, no pre-recorded modules just your expertise, structured in a way your clients can implement
Your Messy Middle Map
The tool that connects your curriculum milestones to how your clients actually feel at each stage, from onboarding to offboarding, so you're designing for progress, not just content delivery.
What you get...
The BAYF Curriculum
Async support via Heartbeat
2 live 90-minute build sessions
Group working sessions where you build your BETA programme experience in real time, with my input and feedback throughout.
Personalised feedback on your framework, curriculum, milestones and Ready for Success Client so you're not waiting until the next live call to make progress.
Self-study modules and resources that guide you through each stage of the build process before our live sessions so you arrive ready to work, not starting from scratch.
You want to build it properly before you put it in front of clients, you have high standards and you're not willing to launch something you don't believe in.
Who It’s For
Who It’s Not For
You're looking for help with launch strategy, messaging or copywriting, that's not my wheelhouse
Or you're hoping the BETA will be perfect first time, it won't be, and that's the whole point.
Your BETA is a hypothesis, not a finished product. You'll have is a solid foundation to launch with confidence and learn from real clients so you can optimise what you’ve built. I can help you with that too.
Will my programme be perfect by the end?
Two live 90-minute sessions plus time to work through the self-study curriculum and complete your pre-work between sessions. Realistically, a few hours a week for 30 days
How much time do I need to commit?
Build As You Fly is designed specifically for first-time BETA builders. If your programme already exists but delivery feels wobbly, The Gap Finder is a better starting point it's designed to identify where an existing programme is breaking down and what to change first.
What if I've already launched a programme?
You need a general sense of what you want to help clients achieve and solid 1:1 results to draw from. Build As You Fly will help you shape and design around that but you shouldn't arrive with a completely blank page.
Do I need to have my programme idea already?
Live calls will be Thursday 5th May and Thursday 19th May 2026 from 13:00 - 14:30 (UK time)
Only five spots available, first come, first served.
Join the waitlist and you'll be the first to know when the door opens
