The Pre-Flight Tapes
An audio series with insights on what it takes to design a BETA group programme that's ready to launch
You know your stuff. Your 1:1 results prove it. But every time you sit down to actually build the thing, you end up circling the same questions. What should it include? How long should it be? What if nobody buys it? What if they do and it doesn't deliver?
So you keep designing. Keep mapping. Keep tweaking. And the launch date keeps moving.
Here's what nobody's telling you: the problem isn't your idea. It's that everything you've been taught about building a group programme was designed to help you sell it not deliver it.
The Pre-Flight Tapes is a free four-part audio series that gives you my honest, unfiltered take on what actually matters before you build your BETA and what you can stop worrying about.
You're thinking about your first group programme.
What you'll hear:
Tape 1: What everyone gets wrong about group programme design and why curriculum-first thinking sets you up to fail
Tape 2: The Messy Middle: why your clients will struggle at the same points in every cohort, and why that's a design problem not a motivation problem
Tape 3: What a well-designed BETA looks like: the non-negotiables before you put it in front of clients
Tape 4: A tale of two BETAs: what happens when the design is right versus when it isn't
This is for you if…
These tapes are purely about programme design, not launch or marketing strategy.
Confession: I'm a perfectionist, over-analyser and recovering people pleaser. I've also delivered plenty of programmes where I've regretted my life choices…like the teacher who made me cry and the membership I burned down.
I spent nearly 20 years watching group learning work brilliantly and fail spectacularly…in classrooms, staffrooms and online programmes. The difference was never the expertise. It was always the experience.
When I moved into online business I spotted the same pattern. Experts with genuine knowledge running programmes that weren't delivering what they knew was possible. Not because they didn't care. Because nobody had taught them how to design the experience layer, the architecture that holds clients through the hardest moments of doing the work.
Most programme design advice is built by marketing coaches to make programmes sell. I built F(L)OWS™ to make them deliver. Because a programme that delivers consistently is the most powerful marketing asset you can have.
