Tell me more
It feels like everyone has a group offer these days, right?
But you know what sets the unforgettable ones apart from the average?
An experience that turns your unique expertise into something that feels good to sell, fun to deliver and leads to the kind of results your clients can’t help but shout about.
When you work with me, you’ll kiss goodbye to the old “brain-dump everything you know, split it into 12 modules and deliver it over Zoom with a weekly Q&A” approach.
Instead, you’ll get a strategic partner who cares deeply about what happens after the sale: sustainable success, thoughtful design that honours your capacity and client results that speak for themselves.
Together, we’ll take your program beyond BETA and turn it into the standout offer in your business, the one that builds trust, drives transformation and keeps your clients coming back for more.
If you're ready to stop second-guessing your program and start scaling something you're proud of then you're in the right place.
Let’s build a program that feels good to sell, fun to run and unforgettable for your clients.
Need a second brain on your group offer?
Book a day of private 1:1 voice note access* to get my eyes and honest insights on your program strategy, client experience or curriculum design tweaks.
Perfect for those “I just need a second pair of eyes on this” moments.
*this is hosted via the Heartbeat app
Pick my brains!
Your implementation playground for turning your expertise into a curriculum that clicks and an experience that engages.
This strategic approach to group offer design supports you to develop a single, standout group offer for your business.
One that you cannot wait to launch because you have whole-hearted conviction it's designed to deliver!
The Program Lab
High-impact implementation workshops focused on upgrading the parts of your program that matter most: from designing powerful onboarding and your client engagement strategy to collecting golden testimonials and boosting long term retention.
These workshops are bite-sized but brilliant! Designed to support you to make those upgrades that have you scratching your head or been sitting on your to-do list!
Monthly Workshops
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Book a call
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coming soon!
Her story
With 18+ years of experience leading training programs, and a growing frustration with the poor quality of online offers, Ruth founded her consultancy to help quietly confident experts turn their brilliance into group programs that actually deliver.
Her magic lies in blending evidence-based learning strategy with thoughtful experience design, so your offer delivers results without you over-giving.
Ruth’s approach is simple: design with intention, lead with care and create an experience your clients engage with, rave about and keep coming back for.
Meet Ruth
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The 5-Star Program Lab is your feel-good home base for designing, refining and running a group program that delivers, with results your clients rave about and an experience you feel proud (and excited) to lead.
Inside, you’ll join a collective of quietly brilliant program creators, all levelling up their offers with expert strategy, thoughtful feedback and strategic support. Because great programs aren’t just built, they're elevated, iterated and made unforgettable.
The Lab
design, deliver & delight
"My goal was to deliver as good as 1:1 results in my group program, but having been in a few programs that weren't very good, I knew I needed to work with someone like Ruth.
I’ve put strategic touchpoints into place that other programs just don’t have! It’s built in a sense of intimacy that I always have with my 1:1 clients and I didn’t want to miss from my groups.
My programs were really successful, my clients are involved, loving the community and taking the action.
If you’re serious about having better than the rest group program, that feels good to you and to your clients, you have to get Ruth’s eyes on your offer. Every conversation I had with Ruth was so insightful, she’s a goldmine on all things group programs, she’ll give you simple ideas to elevate your program you wouldn’t have even thought of!"
Leanne Sia- Business Coach
“I’d been floundering for months, I had changed, my business needed to change and I needed help to clarify my vision and a clear plan to re-launch.
Ruth got me out of my own head, and I'm finally owning my expertise. I now have the confidence and self belief in my capabilities and offer to deliver.
I’m taking the big bold steps I’d procrastinated over for so long, and I’m excited by it not daunted. Knowing who I am and what my program is has enabled me to grab ambitious opportunities with both hands. It’s this unseen work that’s having the biggest impact.
Ruth has this way of seeing what you’re really saying and helps you see new perspectives, things I’d never considered, but always enhancing and going to a deeper level. Her super power is being able to help you create strong core foundations, in business and in yourself as the business owner, so you can sustain the success you’re building”
Teresa Robinson- Education Consultant
“We did 3 months of work in 3 hours, I really wish I had found you 4 months ago before I wasted so much time recording all the content. My brain squiggle has been untangled and I’m so much clearer now on the direction I’m taking my program in”
And we keep in touch ‘cos you know, I actually wanna know that it’s all working out as planned.
And if it’s not, how I can help you tweak it.
This is what he told me when we chatted 3 months later:
“It’s going great. The community is thriving, I’m getting wonderful feedback from my clients and I am really confident in the offer and that they’re getting an incredible experience! Thank you”
Elwyn Davies- Web Designer
“I didn’t need more marketing training, I needed to have confidence in my program to deliver great results for my clients while also giving me back more time to spend with my young family.
I'd sold my BETA program but it wasn't right. I actually resented it a little bit because of the low price I’d sold it at and the amount of work that I was putting in!
You really helped me refocus and by clarifying the mess in my head, I was able to take the action I needed to. Even when life got busy, you were there to pick me up and keep me on track. You just have this natural ability to understand and facilitate that next step.
I'm much happier with how my offer is structured, putting in the necessary boundaries around the amount of support I give, and putting in the structures to empower my clients to make the progress they need to without me doing it for them!"
Kerry Quinn- Social Media Strategist
“After doing various business related programs and a mastermind I realised I needed to start at the beginning with a strategy tailored to my business.
I was too busy doing stuff I wasn’t really enjoying just to bring in the money and I wanted to be able to take a step back from that.
Working with Ruth was a game changer. She quickly understood my life and business needs and helped me to make sense of all my concerns and ideas. Knowing I had Ruth there for guidance, encouragement and accountability gave me the confidence to take the action and do the hard things.
Ruth made me think about what I really wanted to do, who I wanted to work with, how to deliver an experience with personalisation…setting us apart from our competitors as an excellent provider.
We’ve more than doubled our prices, I’ve reached out to potential clients, submitted proposals and signed at least five new high value contracts since working together.”
Katie Harp- First Aid Training
"Before working with Ruth, I was feeling uncertain about how to relaunch my group program. I'd had a mixed beta experience, with lots of engagement at the start but by the time we hit the accountability phase, things had really fizzled out.
I knew I wanted to launch again, but the thought of doing it the same way filled me with dread. It felt unsustainable, and I wasn’t sure how to tweak it in a way that would both serve my clients and feel good to deliver.
I now have a clear, practical action plan that plays to my strengths and will restructure my program around the bits I actually love doing.
She offered brilliant suggestions, totally doable tweaks, that will make the entire experience feel lighter and more exciting. Why is no-one else teaching this?!
I’m buzzing with ideas and genuinely looking forward to my next launch.”
Mangla Sachdev- Business Coach
"I've been teaching (as a tutor) for years but have been sitting on this idea for my group program for months- I just want to do it right! It was so valuable to have another pair of eyes looking over what I have done, and seeing things I hadn't spotted. I can't wait to launch it now."
Jane Calihol- Business Coach
I launched my BETA course and just found that people haven't been interacting with it as I'd hoped. I really wanted to ensure that it's something my clients will see results from, without giving too much of my time away. Ruth's feedback was so helpful, I loved the practical strategies shared to find the perfect blend for me! "
Laura Thompson- Infant Sleep Consultant
"I ran my first group program cohort earlier this year and it just felt like really hard work for me with low engagement from them. Honestly it made me doubt that group programs are even the right way for me to go. But after my audit and feedback with Ruth I now have lots of actionable ideas to revamp the whole thing, make it clearer, more exciting and colourful for my clients and me!"
Sarika Malvi- Career Coach