Ready to turn your 1:1 brilliance into a BETA program they can't wait to join?
The Feel Good Program Builder Guide shows you how to design a group offer that gets results and is ready to sell (without second-guessing everything)
The idea of "sell before you build" makes you feel a bit sick, so you've started recording videos and making resources already...
And you've told yourself you just need to "get it clearer" first, while quietly watching another quarter roll by...
I'm here to get you out of your head!
Inside this guide, I’ll walk you through the exact process I use with my clients to go from “maybe someday” to a sellable BETA offer you can't wait to launch!
You don’t need to be more ready.
You just need to get it out of your head!
Let me show you how to...
Map a journey that’s designed for action
Shape a promise you can stand behind
Pinpoint your Ready-for-Success client
Build in momentum and connection from the start
grab it now!
So you attract only those you are primed to succeed and aren't left over-compensating for those who were never ready
An irresistible not hype fuelled promise so you can sell with conviction
Turn your expertise into a unique to you framework that creates real progress on repeat
So it feels intimate and personal even in a group setting
✅ You’re a coach, consultant, mentor or service provider with solid 1:1 results
✅ You care deeply about the quality of your client experience (and your reputation)
✅ You’re not interested in scaling at all costs and you want a program that feels good to deliver
✅ You’d rather design something lean and strategic you can sell before you build
You’re in the right place if:
🚫 You’ve never worked with clients 1:1 and haven’t yet developed your methodology
🚫 You want to launch something passive/ set and forget with zero live delivery time involved
🚫 You’re chasing fast cash over sustainable results
🚫 You’re not open to doing the reflection and foundational work
This probably isn’t for you if…
“After 4 years of 1:1 work, I knew it was time for a group program but I didn’t want to lose the results or intimacy of my 1:1 work.
Ruth is a goldmine. She helped me build in smart touchpoints that most programs don’t even think about.
My clients are engaged in the program, loving the community and taking action. If you want a group offer that’s truly better than the rest then get Ruth’s eyes on it!”
Leanne Sia- Big Deal Identity Coach
“I’d been floundering for months. I’d changed, my business needed to change and I didn’t know how to move forward.
Ruth got me out of my own head and helped me own my expertise. I’ve gone from procrastinating to taking bold action.
The biggest shift? Knowing exactly who I am and what my program is about. That clarity has opened doors I’d been too scared to walk through.
Ruth doesn’t just help you build a better program, she helps you build the foundations within yourself to lead it.”
Teresa Robinson- Education Consultant
“We did 3 months of work in 3 hours. I wish I’d found Ruth sooner. I wasted so much time recording content and trying to figure it out on my own.
She untangled my brain squiggle and gave me clarity on the direction of my program.
Three months later? The community is thriving, the feedback is amazing and I finally feel confident in the offer and the experience my clients are getting is truly stand-out"
Elwyn Davies- Web Designer
“I didn’t need more marketing advice, I needed to feel confident that my program could deliver results and give me back time with my family.
I’d sold my BETA but I resented it. It was under priced, I was overworked and it felt totally unsustainable.
Ruth helped me clear the chaos in my head and restructure my offer with the right boundaries and support systems.
I’m now running a program I feel proud of and my clients are making progress without me carrying them.”
Kerry Quinn- Social Media Strategist
"I’d added so much to my membership that I was stretched too thin. I wasn’t serving my clients as well as I could and I lost people along the way.
Ruth helped me pause and reconnect with what I love doing. We stripped it all back, cleared out the noise and focused on the parts I’m brilliant at. The things that make the biggest impact.
Turns out, the answer wasn’t to add more. It was to simplify.
Now? It feels like a weight’s been lifted. It’s exciting. It finally feels right.
Why the hell didn’t I do this from the start?"
Nicola Peake- Business and Event Strategist
“After being in business programs and a mastermind, I realised I didn’t need more of that I needed a strategy that actually fit my business.
Ruth helped me make sense of all my ideas and gave me the confidence to take action on the things I’d been avoiding.
We personalised our offers, positioning ourselves as a premium provider with an improved client experience and since then, we’ve more than doubled our prices and signed at least five new high-value contracts.”
Katie Harp- First Aid Training
“After a mixed BETA, I was dreading the idea of launching again. Engagement had fizzled out and the whole thing felt unsustainable.
Ruth helped me rework the structure to play to my strengths and now I have a clear, practical plan that feels exciting to deliver.
Her tweaks were so doable but made a huge difference. I’m buzzing with ideas and genuinely looking forward to my next launch.
Seriously?! Why is no one else teaching this?!”
Mangla Sachdev- Business Coach
“I’ve been teaching for years but I’d been sitting on this group program idea for months. I just wanted to get it right.
Having Ruth’s eyes on my work was so valuable. She spotted things I hadn’t even considered and helped me feel confident in the direction I’m taking.
I finally feel ready and excited to launch.”
Jane Calihol- Business Coach
“I launched my BETA course, but the engagement just wasn’t there and I didn’t want to keep giving more of my time 1:1 to fix it.
Ruth’s feedback was exactly what I needed. Her practical strategies helped me find the right balance between client results and protecting my own energy.
It finally feels doable and effective.”
Laura Thompson- Infant Sleep Consultant
“My first group program felt like hard work! Low engagement, high effort and I started questioning if group offers were even for me.
But Ruth’s audit completely changed that. I walked away with clear, actionable ideas to revamp the whole experience and make it feel more exciting, structured and fun for my clients and for me.”
Sarika Malvi- Career Coach
Feel Good Program Architect. Curriculum Nerd. Business Strategist. Ex-Teacher
I help quietly confident experts turn their brilliance into high-impact group programs that scale without compromise.
After 18+ years in training and curriculum design, I’ve seen what makes programs fail and what makes them unforgettable.
This guide is your first step toward the kind of program that gets results, feels incredible to run and becomes known for its impact not it's hyped up launches!
Hi, I’m Ruth.
The Delivery Fix Program Audit
Get instant, AI-powered insights into your biggest delivery gaps with this interactive diagnostic tool built using the FEEL GOOD OS™.
